"Made in India", Apple takes a big bite
Apple's revenue in the Greater China region dropped by 6.5% year-on-year in the second quarter, mainly due to quality issues with Apple phones assembled in India. Only about half of the components in Apple phones produced on the Indian production line meet quality standards, affecting the sales performance of Apple phones in the European and Chinese markets, forcing Apple to lower prices for promotions. The low yield rate has led to shrinking profits and a wave of returns, posing a major challenge for Apple caused by its "Make in India" strategy
Recently, Apple's latest quarterly financial report showed a 6.5% year-on-year decline in revenue in the Greater China region in the second quarter. Analysts believe that one of the main reasons is the quality issues with Apple phones assembled in India. According to British media reports, only about half of the components of Apple phones coming off the production line in India meet quality standards, which is far from Apple's "zero defects" standard. Some video influencers have uploaded teardown videos of Apple phones on social media platforms, revealing flaws in the Apple phones assembled in India, such as obvious fingerprints on the motherboard and dust inside the camera. These quality issues have disappointed consumers with the high-priced Apple phones, affecting the sales performance of Apple phones in the European and Chinese markets, forcing Apple to lower prices for promotions. According to Indian media reports, in the 2023-2024 fiscal year, the total value of low-end models assembled by Apple in India is about $14 billion, accounting for 14% of its global output, while high-end models continue to be assembled in China. The profit shrinkage and wave of returns caused by the low yield have become a major challenge for Apple due to its "Make in India" strategy
