"The business model that makes the camel voluntarily add the last straw" The economic cycle is downward, logically everyone should be tight on money and hard to squeeze. But there is this kind of business model that makes the camel believe "better you than me" and voluntarily put the last straw on itself. Moreover, the logic of this business model becomes more unbreakable as the economic cycle goes downward, and companies providing such services make a fortune. PDD's extreme competition among merchants to the death is one of the most well-known cases; Beike's competition among second-hand home sellers (such as the "Good House Good Praise" service, a kind of traffic bidding service) to obtain ultra-high commission ratios follows the same logic. The increasingly popular job-seeking coaching services that cost tens of thousands of yuan during the layoff wave also follow the same logic. What's more interesting is that unlike parents in the education and training industry who are passively involved and miserable, most buyers of these services actively seek competition and are highly willing to pay. This happens even when buyers are financially strained or in dire straits, somewhat counterintuitive like "Giffen goods." What other companies can you think of that have similar services?

Source: Mr. Dong