2024 北京国际摩托车展现场，宝马摩托车探险系列最新旗舰车型——全新 R 1300 GS 迎来中国首发亮相，并同步开启预售，预售价为 228,000 万元起。全新 BMW CE 02 正式上市，新车是一款面向都市年轻骑士的 “零排放” 座驾，建议零售价为 69,900 万元起。
宝马摩托车六大车系 17 款产品悉数登临展台，以丰富产品阵列彰显其在豪华摩托车市场的领军地位。中国市场作为宝马摩托车全球第五大销售市场，为 2023 年的全球销售成绩做出重要贡献。2024 年是宝马摩托车的 GS 之年，全新 F 900 GS、F 900 GS Adventure 和 F 800 GS 将陆续走入市场。
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