2024 年 8 月，意大利新车市场销量同比下降 13.4%，丰田首次成为最畅销品牌，超越菲亚特、大众和达契亚。
中国车企在意大利市场占据 6% 的份额，名爵、奇瑞和比亚迪的销量分别为 1926 台、744 台和 355 台。整体市场销量下滑，反映出消费者信心和购买力的恢复面临挑战。丰田的崛起得益于其在小型车和混合动力车领域的成功策略，而菲亚特的滑落则与其产品更新速度慢和市场策略缺乏创新有关。尽管市场格局发生变化，但菲亚特 Panda 仍保持最畅销车型的地位。
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