Apple has changed the APP Store agreement terms, allowing European developers to promote products outside the ecosystem
To comply with the EU's Digital Markets Act, Apple has amended the terms of the APP Store agreement, allowing developers in Europe to promote and sell products outside its ecosystem, and these new regulations will take effect this autumn
On Thursday, August 8th, Apple announced that in order to comply with the EU's Digital Markets Act, it will make significant updates to its App Store policies. The new policy will take effect this autumn, allowing app developers in the EU region to promote and sell products within their apps, no longer limited to the Apple App Store.
Under the new policy, developers will be able to direct users to their chosen purchase channels, whether it be other app stores, their own websites, or other applications. Developers can display detailed information about these purchase options within the app, including subscription prices and guides on how to make purchases outside the app.
Taking the "Health Assistant" app as an example, which provides health and fitness advice and allows users to access more advanced features through subscriptions. With the new policy, developers will be able to inform users within the app that they can directly purchase subscriptions through the official website of "Health Assistant" and provide corresponding links.
This policy adjustment comes after the European Commission requested Apple to comply with the Digital Markets Act in June. Apple stated that these new rules will take effect this autumn for app developers in the Apple App Store in the EU region