Target price of $187! Apple MR is expected to debut this year with high growth in service revenue.
China CITIC Securities has given Apple a buy rating, using the DCF valuation method with a target price of $187. As Apple's annual Worldwide Developers Conference (WWDC) approaches, MR has once again become the focus of industry attention this year.
Source: Sun Xiaolei and Cui Shifeng from CITIC Securities
CITIC Securities pointed out that Apple is expected to be the first to benefit from the consumer recovery and the new product cycle. The penetration rate of software and service business has slightly increased, buffering income fluctuations, and the business of Apple, Apple Music, search advertising, and other businesses has grown rapidly.
In addition, Apple MR is expected to be launched in 2023, with a large number of patent reserves in the early stage, and it is recommended to pay close attention.
As Apple's annual Worldwide Developers Conference (WWDC) approaches, MR (mixed reality) has once again become the focus of attention in the industry this year. "From the information obtained from various channels at present, the probability of launching MR this year is very high." A person close to the industry chain said.
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