Morgan Stanley: Apple iPhone 15 has strong demand, not just for high-end models!

A Morgan Stanley analyst said that Apple not only has strong demand for the high-end Pro Max model of the iPhone 15, but also for other models.

The iPhone 15 series is now available to consumers, but pre-orders have already begun. Apple customers can choose from four different models: the lower-priced base model, Plus, Pro, and the high-end Pro Max.

In a research report on Wednesday, Morgan Stanley analyst Samik Chatterjee wrote that the delivery time for the higher-priced Pro and Pro Max models is longer than that of the lower-priced models. This is the observation of Wall Street analysts.

However, Chatterjee also stated that internal trackers using delivery and pickup data from multiple countries on a weekly basis also show that the delivery time for the lower-end models of the iPhone 15 is longer than that of the lower-priced iPhone 14 models.

Chatterjee said, "This may indicate that the demand for these models is better compared to the iPhone 14 series."

For a period of time, high inflation and rising interest rates have weakened consumer purchasing power.

All retailers have noticed that consumers seem to be more cautious and are starting to choose cheaper products. Apple investors are concerned that consumers will postpone purchasing the latest models of smartphones.

Apple's CFO Luca Maestri stated during the company's earnings conference call on August 3 that due to exchange rate fluctuations and an "unbalanced macroeconomic environment," product sales revenue in the third quarter decreased by 4% compared to the same period last year.

Chatterjee pointed out that shipping delays and longer delivery times are positive signals for demand.