本月随着北京车展拉开帷幕,国内车企的产品阵列也将布置完毕。然而,我认为 50% 的新能源普及率本身并不是最大的利好,市场也没有太把这串数字当回事。

真正打破市场墙的不再是产品,而是渠道。现在基本所有的产品线上销情最好的标的都是水桶车,对手也并不抗揍,但渠道的竞争远大于个别卖点之争。谁能把店高效开满 BBA 的大后方且直接开始截糊,谁才能突破现在的订单瓶颈。

价格战也好情怀战也好,本质上反映的都是非常局部的增长,然而这部分增长正在以肉眼可见的速度见顶。

The copyright of this article belongs to the original author/organization.

The views expressed herein are solely those of the author and do not reflect the stance of the platform. The content is intended for investment reference purposes only and shall not be considered as investment advice. Please contact us if you have any questions or suggestions regarding the content services provided by the platform.

Like