朱玉龙-YL
2024.05.02 14:49

大众集团的财报里,很有趣的事情

1)核心品牌(大众乘用车、ŠKODA、SEAT 等)表现出色,销量达 119.2 万台,收入 328 亿欧元,营业利润 21 亿欧元,同比增长 21%,营业利润率为 6.4%。

2)中高端品牌(奥迪)销量 24.3 万台,收入 137 亿欧元(下降 19%),营业利润 4.7 亿欧元(下降 74%),运营利润率为 3.4%,低于核心品牌。

3)运动豪华品牌(保时捷)销量 7.1 万台,销售额 81 亿欧元(下降 13%),营业利润 12 亿欧元(下降 30%),营业利润率降至 14.8%。

特别是奥迪,这成本得降,否则整体销量降这么快真的没办法。保时捷也那么畅销和赚钱了

来源: 朱玉龙-YL

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