$谷歌-A(GOOGL.US) first take:二季报整体喜忧参半。好的是(1)搜索广告和云业务,增长比预期更强劲;(2)流量成本的优化以及裁员带来的管理费用压缩,带来收入 inline 下利润小超预期。

但坏的是(1)YouTube 广告表现显著低于预期,与此前机构的调研情况有些出入。搜索的强势虽然令人惊喜,但如果没有 YouTube 的支撑,在宏观边际走弱的下半年,围绕搜索的一些问题对增长预期的影响会加大。(2)超预期的资本开支,则会隐发市场对后续现金流受削弱、利润率提升有压力的担忧。

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