人：从消费者到共建者。作者强调品牌应该围绕为核心用户创造用户价值为目标，而不是传统交易上的成交，服务价值生态的
关于价值：我理解是围绕商业价值与用户价值的平衡，从而实现共生关系。
可持续性：从供需关系到共生系统
基于对人的了解与变化的洞察，不断创造可感知的价值，完成人与品牌、人与人以及品牌与品牌的全局关系整合，达成更加可持续的发展。
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