$Alphabet.US谷歌数字广告在 2021 年占 Alphabet 收入的 80% 以上，但由于广告商对消费者需求下降和对经济衰退的担忧做出反应，该数字广告在去年大幅放缓。然而，Alphabet 凭借其搜索驱动的广告业务可能比其许多竞争对手处于更有利的地位，该业务比展示广告更具弹性。 因为在经济低迷时期，谷歌比其他依赖广告的竞争对手更具优势，因为面临预算削减的广告商通常会优先考虑投资回报率较高的漏斗渠道较低的渠道，例如搜索。
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