Green Monday

Definition

Green Monday is one of the busiest shopping days in the retail industry. On this day, many shoppers rush to purchase last-minute holiday gifts and take advantage of promotional offers. Green Monday occurs on the second Monday of December each year.

Origin

The term "Green Monday" was reportedly coined by eBay (EBAY) to represent the surge of last-minute online shoppers and the "value and savings" the site offers to users.

Categories and Features

Green Monday primarily involves the online retail and e-commerce sectors. Its features include high transaction volumes, frequent promotional activities, and urgent consumer purchasing behavior. Similar to Black Friday and Cyber Monday, Green Monday has become a crucial moment for merchants to attract consumers.

Case Studies

For example, Amazon typically launches a large number of limited-time discounts and promotions on Green Monday to attract consumers making last-minute holiday purchases. Another example is Walmart, which also offers special online deals on this day to boost sales.

Common Issues

Investors might worry about whether Green Monday sales will impact the overall quarterly performance. Generally, the sales on this day positively affect retailers' quarterly results but may also pose challenges in inventory management and logistics.