Bilibili-W has reached deep cooperation with Alibaba, JD.com, Pinduoduo, and other platforms for Double 11.

According to a report by "The Paper", during this year's Double 11 shopping festival, Bilibili (09626.HK) has reached deep cooperation with Alibaba (09988.HK), JD.com (09618.HK), Pinduoduo (PDD.US), and other e-commerce platforms. Bilibili will add a "Double 11" section internally, while retaining the original member purchase section, and will also add a "Tmall Double 11" section to directly display relevant products and support clicking to jump to the Tmall page for purchase. During the Double 11 period, Bilibili will not only connect with the product libraries of various e-commerce platforms but also cooperate with Alibaba, JD.com, and Pinduoduo in a targeted manner. Alibaba, in addition to integrating marketing cooperation with Tmall for Double 11, Bilibili will rely on the "Spark Plan" and "U-Select Plan" to jointly subsidize brands and merchants with Alibaba at the platform level. JD.com, during the Double 11 period, Bilibili will launch the "Jinghong Plan" for data ecosystem co-construction, to enhance the customer acquisition and conversion efficiency of brands and merchants on Bilibili. Pinduoduo, on the other hand, will strengthen cooperation with content creators, and the number of content creators cooperating with Pinduoduo is expected to increase by over 100% annually. (su/a)