Weimob announced organizational transformation and upgrade, establishing three major sub-groups: Enterprise Services, Marketing, and International.

According to the news from Zhitong Finance APP, on October 24th, Sun Taoyong, Chairman and CEO of Weimob Group (02013), issued a company-wide letter announcing a new round of organizational transformation and upgrading for Weimob Group. The company will transition from a group business unit structure to a business sub-group structure, establishing three major sub-groups: Weimob Enterprise Services, Weimob Marketing, and Weimob International. This move aims to promote independent accounting, decision-making, and development of each business system, and fully explore different operating mechanisms and market possibilities for each business system.

In the company-wide letter, Sun Taoyong pointed out that this organizational transformation will make Weimob more focused and concentrated, helping the group quickly adapt to business changes and respond to customer needs with more innovation and combativeness. It also prompts Weimob to return to its commercial essence, continuously improve its business thinking, and achieve high-quality development and sustainable growth.

"Weimob Enterprise Services" Creating Greater Value for SaaS

According to the new organizational upgrade of the three major sub-groups, the "Weimob Enterprise Services" sub-group will integrate the group's SaaS-related businesses, focusing on helping Chinese enterprises digitize and upgrade. Fang Tongshu, Executive Director of Weimob Group, will serve as the Chairman of Weimob Enterprise Services and continue to report to the Board of Directors. Guo Junxian will serve as the CEO of Weimob Enterprise Services and report to Fang Tongshu. The company-wide letter pointed out that under the strategies of large customerization and ecologicalization, Weimob Enterprise Services will deeply cultivate the industry, focus on enterprise digitalization, create more customer value and social value with more advanced digital tools, and promote the development of China's digital economy.

In the SaaS industry, customer success is an important strategic means of business competition. Sun Taoyong emphasized that in the next ten years, Weimob must adhere to long-termism and customer-centricity. The success of customers is Weimob's greatest success. "To make growth continue to happen, we must sincerely pay attention to customer needs, strive to create value beyond expectations for customers, always go one step further than the customer's goals, and express our utmost gratitude to those customers who provide us with opinions and criticize us."

Expanding Marketing Depth and Building a Digital Media Group

As an important engine for Weimob's performance growth, the "Weimob Marketing" sub-group is chaired by You Fengchun, President and CEO of Weimob Group. Weimob Marketing will deepen the group's digital marketing business and strive to become a diversified digital marketing media group through horizontal integration and vertical expansion in the marketing sector.

With the goal of making growth continue to happen, Weimob Marketing has two main business directions: first, closely following Weimob's large customerization strategy, providing end-to-end services for customers and forming a closed loop, and promoting more vertical industry exploration in terms of marketing. Second, facing the multi-channel traffic ecosystem, Weimob Marketing continuously expands its capabilities in an all-encompassing manner. Based on deep cultivation of the Tencent ecosystem, it also leverages the strengths of mainstream domestic and international partners such as Kuaishou, Xiaohongshu, Alipay, Apple, Google, and Meta. By combining "marketing + tools" with end-to-end operational advantages, it helps brands achieve comprehensive operations and improve brand effectiveness, and continuously explores more commercial possibilities. As an enabler of brand digital marketing capabilities, Weimob Marketing relies on its mature advertising creative planning capabilities and professional brand customer service capabilities. On the one hand, it helps advertisers stimulate user interaction and social communication, complete brand fan acquisition and value delivery; on the other hand, Weimob Marketing continuously consolidates its core competitive barriers, upgrades the "TSO Marketing + Tools + Operations" closed loop, and leverages the powerful capabilities of Weimob SaaS to achieve efficient conversion and customer retention.

It is worth noting that the "Weimob International" subgroup, established during the Weimob organizational upgrade and transformation, is temporarily chaired by Sun Taoyong, Chairman and CEO of Weimob International. Since Weimob Group went public, internationalization has always been a key part of Weimob's three major strategies. Through actively deploying global traffic at home and abroad, Weimob has deep cooperation with high-quality media such as Google, Meta, and TikTok, helping brands connect with users through diversified traffic channels and achieving high-quality growth throughout the entire chain.

Sun Taoyong stated in a company-wide message that the "Weimob International" subgroup will leverage the product accumulation and precipitation of Weimob over the past decade to explore the development of overseas markets in a product-driven manner. We will expand corresponding products and services based on the specific situations of different countries and regions, and help the group achieve the third growth curve.

Currently, the trend of digitization in China and even globally is unstoppable. The technological wave represented by cloud computing, big data, and AI is reshaping various industries. Innovation and development in both domestic and international markets still hold unlimited opportunities. Sun Taoyong pointed out that expanding overseas markets in a product-driven manner is Weimob Group's exploration of new incremental markets.

According to statistics, Weimob has helped millions of enterprises complete digital upgrades in the past decade, with an annual GMV (Gross Merchandise Volume) of 100 billion yuan on the entire platform, helping merchants reach 600 million C-end users, and penetrating the digital model into various industries. Facing the future, Sun Taoyong stated that Weimob Group will focus on research and development and technical capabilities, overall functional modules, strategic investment management, and innovative industry incubation, providing better support and services for the subgroup and creating more value increments.

Sun Taoyong firmly believes that digitization is the biggest certainty in China's next decade. As long as we continue to adhere to our original intention and mission, and always focus on the digital transformation and upgrading of enterprises, Weimob will definitely enjoy the compounding effect brought by time and cycles.