快手理想家在 96 安家节期间的销售额突破了 69 亿，吸引了超过 460 万人参加。
The 96 Anjia Festival attracted over 4.6 million participants, driving transactions in over 900 properties across 66 cities.
On October 27th, Kuaishou (01024) Ideal Home announced the data for the 96 Anjia Festival promotion. The data shows that the 96 Anjia Festival attracted over 4.6 million participants, driving transactions in over 900 properties in 66 cities, with a total of over 5,500 units sold and a total sales revenue exceeding 6.9 billion.
In September, Kuaishou Ideal Home launched the 96 Anjia Festival, offering 300 million yuan in home purchase gift money, collaborating with developers, real estate agencies, and livestream hosts to bring six-fold gifts and a large number of high-quality properties to homebuyers. During the 96 Anjia Festival, the Kuaishou Ideal Home platform conducted over 194,000 real estate livestreams, with over 640 real estate hosts driving property transactions.
