SensorTower: "Temu" and "SHEIN" top the global e-commerce app download and growth charts.

Zhitong
2023.12.18 03:04
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In 2023, popular overseas e-commerce applications such as "Temu" and "SHEIN" have aggressively expanded in the international market, successfully topping the global rankings for e-commerce application downloads and growth. "Temu" has rapidly expanded into different markets worldwide, with global downloads surpassing 300 million times from September 2022 to November 2023. "SHEIN" has gained favor among female users with its low prices, diverse styles, and fast fashion updates, steadily expanding its global market. "Temu" has seen a significant increase in advertising spending in the US market, with advertising expenses reaching $510 million from January to November 2023, a 17-fold increase compared to the previous year.

Zhitong App has learned from the latest report by SensorTower that popular overseas e-commerce applications such as "Temu" and "SHEIN" have shown strong expansion in the global market in 2023. They have topped the global e-commerce application download and growth charts, driving the download volume of e-commerce applications in markets such as North America, Europe, Latin America, and the Middle East to new heights, with a year-on-year increase of over 17%.

"Temu" Expands Rapidly, "SHEIN" Grows Steadily

Thanks to its low price, full-service management, and aggressive and efficient marketing strategies, "Temu" has rapidly expanded into different markets worldwide. From September 2022 to November 2023, the global download volume of "Temu" exceeded 300 million times.

The fast-fashion e-commerce application "SHEIN" has gained popularity among female users due to its low prices, diverse styles, and fast updates. It has steadily expanded its global market. Since May 2014, the cumulative download volume of "SHEIN" has reached 830 million times, with Latin America and Europe contributing 31% and 25% of the total download volume, respectively.

"Temu" Increases Advertising Spending in the US, Surpassing $500 Million

According to data from the Sensor Tower digital advertising analysis platform Pathmatics, from January to November 2023, "Temu" has spent $510 million on advertising in the US market, a 17-fold increase compared to the previous year. During important marketing periods such as the "Super Bowl," "Back to School," and "Black Friday," "Temu" has increased its advertising investment, and the growth in advertising traffic has helped "Temu" quickly penetrate the US market.

Facebook is the Main Advertising Platform for "Temu" and "SHEIN"

In the US market, "Temu" and "SHEIN" mainly advertise on the Facebook, Instagram, and YouTube platforms. From January to November 2023, "Temu" spent over $200 million on advertising on the Facebook platform, accounting for 39% of the total expenditure. Facebook is also a major advertising platform for "SHEIN", with 42% of advertising expenses being allocated to this platform from January to November 2023.

"SHEIN" and "Temu" users have high engagement on Facebook

The engagement of "SHEIN" and "Temu" users on Facebook far exceeds the average level, providing strong data support for their primary advertising platform on Facebook. According to Sensor Tower's cross-analysis of app groups, users who use both "SHEIN" and Facebook have an average weekly usage time that is 24% higher than all Facebook users, while users who use both "Temu" and Facebook have an average weekly usage time that is 20% higher than all Facebook users.

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