For five consecutive years, China Feihe has been the top in infant formula, leading globally.

Zhitong
2024.02.27 02:10

In recent years, CHINA FEIHE has achieved multiple successes in the infant formula market, ranking first in the Chinese infant formula market for five consecutive years and in global sales for three consecutive years. The Star Feifan series under CHINA FEIHE has become the world's largest baby milk powder brand. The company leads in areas such as raw materials, production, and research and development, being seen as a benchmark in the Chinese dairy industry. Additionally, CHINA FEIHE has made breakthroughs in technological innovation and quality improvement, gaining market recognition. The company has also taken the lead in the research and development of the "China's New Generation Infant Formula" project, as well as achieving significant results in brain development strategies and early-life brain science. By ensuring milk powder quality in a full industry chain model, CHINA FEIHE has achieved production standards equivalent to pharmaceutical grade. Overall, CHINA FEIHE plays a significant role in driving the development of the dairy industry in China.

Zhitong App has learned that recently, the international authoritative research institution Frost & Sullivan has awarded multiple "first" certification certificates to CHINA FEIHE (06186). The certification information shows that from 2019 to 2023, CHINA FEIHE infant formula milk powder has ranked first in the Chinese infant formula milk powder market (excluding Hong Kong, Macao, and Taiwan) for five consecutive years, and has been the top-selling product globally for three consecutive years. At the same time, its Xingfeifan series has long been the world's largest single product in the baby milk powder category.

In recent years, CHINA FEIHE has emerged from the market changes with Chinese quality and global standards. It leads in areas such as raw materials, production, and research and development, becoming a benchmark in the eyes of various sectors in the Chinese dairy industry.

Data shows that CHINA FEIHE has achieved a compound growth of over 15% in revenue in the past five years, continuing to innovate and develop. Under the drive of research and development, its technology and quality have continued to improve, gaining market recognition. As a national technology innovation demonstration enterprise, CHINA FEIHE has taken the lead in initiating and undertaking the research and development tasks of the "China's New Generation of Infant Formula Milk Powder" project, a key national research and development plan in the 14th Five-Year Plan. At the same time, CHINA FEIHE has taken the lead in launching a brain development strategy in the industry, achieving multiple results in industry standard construction and early-life brain science. Relevant research has delved into important nutrients for brain development, applied to products such as Xingfeifan series.

In 2023, CHINA FEIHE was successfully selected as a typical case of quality improvement by the Ministry of Industry and Information Technology. To ensure quality and strictly adhere to quality standards, CHINA FEIHE has taken the lead in creating a "full industry chain model" in the industry, overcoming the bottleneck of key raw materials, and establishing its own pastures to control the quality of milk powder from the source. In the production process, CHINA FEIHE has also innovatively achieved "pharmaceutical-grade" standards. With over 60 years of development, CHINA FEIHE has made multiple breakthroughs in the Chinese dairy industry, promoting the localization of infant formula in China, providing assistance to national nutrition in the development of more comprehensive and higher-quality products throughout the entire lifecycle.