Hong Kong Stock Market Update: MNSO surged over 4%, collaborating with Chiikawa for a new release, expected to significantly boost sales growth, according to analysts.
MNSO is now up more than 4%, as of the time of publication, it has risen by 3.84% to HKD 39.25, with a turnover of HKD 39.7586 million. On the news front, MNSO has released a new series of collaborative products with Chiikawa, including plush toys, headbands, U-shaped pillows, handbags, pendants, and more. The products are set to debut nationwide at a pop-up store in Shanghai Jing'an Joy City from March 29th to April 21st. Within just 2 hours of the official announcement, the official Weibo account received over 100,000 likes, sparking enthusiastic discussions among fans. Zheshang Securities believes that this heavyweight IP launch will significantly boost sales growth, with second-quarter performance expected to exceed expectations. Guotai Junan, on the other hand, stated that the upcoming Chiikawa collaboration is expected to significantly enhance sales through IP empowerment; domestic consumption recovery, accelerated overseas store expansion, continued high growth in direct sales business, and a considerable room for improvement in IP sales proportion, making the IP design retail group worth looking forward to.
Zhitong App has learned that MNSO (09896) is currently up by over 4%, as of the time of publication, it has increased by 3.84% to HKD 39.25, with a turnover of HKD 39.7586 million.
On the news front, MNSO has released a new series of collaborative products including Chiikawa plush toys, headbands, U-shaped pillows, handbags, pendants, etc., and plans to debut nationwide at a pop-up store in Shanghai Jing'an Joy City from March 29 to April 21. The official announcement received over 100,000 likes within just 2 hours on their official Weibo account, sparking enthusiastic discussions among fans.
Zhejiang Securities believes that this heavyweight IP launch will significantly boost sales growth, with second-quarter performance expected to exceed expectations. Guotai Junan, on the other hand, stated that the upcoming Chiikawa collaboration is expected to empower sales significantly; with domestic consumption recovery, accelerated overseas store expansion, continued high growth in direct sales business, and ample room for further increase in the proportion of IP sales, the retail group empowered by IP design is worth looking forward to.