Sensor Tower: Tencent's "Honor of Kings" rakes in $2.48 billion globally in February, retaining the top spot on the global mobile game bestseller list

Zhitong
2024.03.25 02:14
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In February 2024, "Honor of Kings" by TENCENT became the champion of the global mobile game bestseller list, generating $248 million. The game celebrated the Spring Festival by launching limited skins and content updates, setting a record for daily revenue peak and achieving a 6% month-on-month growth in revenue. Additionally, "Monopoly GO!" ranked 2nd on the list with a revenue of $244 million. The revenue of the global mobile game market increased by 7.7% year-on-year in February, with the highest revenue contribution coming from the United States. China ranked 2nd in the iOS market, while Japan ranked 3rd

According to the financial news app Zhitong Finance, on March 25th, Sensor Tower store intelligence data showed that in February 2024, Tencent (00700)'s "Honor of Kings" grossed $248 million globally on the App Store and Google Play, retaining the top spot on the global mobile game bestseller list. On February 10th, the game released 5 limited edition Lunar New Year skins and a massive content update to celebrate the Chinese New Year, achieving a peak in daily revenue for that month and a 6% month-on-month revenue growth in February.

Scopely's "Monopoly GO!" ranked 2nd on the list with a revenue of $244 million. 79.2% of the revenue came from the US market, 3.9% from the UK market, and 2.8% from the French market. Thanks to various activities launched for Valentine's Day, the game set new revenue records for 4 consecutive months and also ranked 8th on the growth list for this period. With the appeal of its classic IP and social gameplay tailored for mobile, the game entered the top of the global mobile game revenue list within 3 months of its launch in April 2023 and has never dropped out of the Top 10.

The other three games in the top five revenue list for February 2024 are Dream Games' "Royal Match," Tencent's "PUBG Mobile" (including "Peace Elite" revenue), and "Roblox."

In February 2024, global mobile game players spent $6.5 billion on the App Store and Google Play, a year-on-year increase of 7.7%. The US remains the highest-grossing market for global mobile game revenue, contributing nearly $2 billion, accounting for 30.5% of the total global revenue. The Chinese iOS market ranks 2nd, accounting for 20.1%; the Japanese market ranks 3rd, accounting for 13.7%.

In February, two mobile games under miHoYo performed well. On February 20th, "Genshin Impact" welcomed back two 5-star characters, returning to 3rd place on the Chinese iPhone bestseller list. On February 6th, "Honkai Impact 3rd: Star Rail" introduced the new character "Black Swan" in the 2.0 update, ranking in the top 5 of the Chinese iPhone bestseller list for three consecutive days. On February 29th, the new character "Hanabi" was launched, leading the game to achieve a peak in daily revenue for February.

In February, Bandai Namco's "Dragon Ball Z Dokkan Battle" celebrated its 9th anniversary and launched multiple anniversary events. The month-long event placed the game at the top of the Japanese iPhone bestseller list for 15 days and consistently within the top 10 for the rest of the time

Source: Zhitong The copyright of this article belongs to the original author/organization.
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