Naixue Tea was awarded the "2024 Forbes China Best Brand"

Zhitong Finance APP learned that on April 26, the "2024 Forbes China Brand Value Series Selection" awards ceremony was held in Guangzhou. The pioneer of the new tea drink track, Nayuki Tea (02150), was selected as one of the "Top 50 Annual Good Brands" along with outstanding brands such as Huawei, Xiaomi, and BYD. Forbes China stated that the list aims to discover and witness the outstanding players driving the strength of Chinese brands through comprehensive consideration of the brand's market performance, brand reputation, brand communication influence, and brand innovation in four core dimensions. It is understood that in March of this year, Nayuki Tea had already won the "Annual Influential Chain Brand" in the "2024 Forbes China Annual Consumer Selection".

Data shows that as of the end of February 2024, Nayuki Tea has approximately 1800 stores nationwide, with a membership base exceeding 84 million. It has opened over 200 franchise stores, and its brand's market performance ranks at the top in the new tea drink market. The annual report shows that Nayuki Tea's annual revenue is nearly 5.2 billion yuan, a year-on-year increase of 20.3%; store operating profit is about 829 million yuan, a year-on-year increase of 76.3%; store operating profit margin is 17.7%, up 5.9 percentage points from the previous year, showing a strong growth trend.

Domestically, Nayuki's performance in the market is steadily advancing, and its overseas business is also accelerating. In December 2023, Nayuki opened its first store in Thailand at the prime location of the Bangkok Emsphere Mall. Currently, Nayuki Tea is preparing to open its first stores in Southeast Asian countries such as Singapore, as well as in European and American countries like the UK and the US. The first store in Singapore and the second store in Thailand are expected to open in the first half of the year.

Having successively won the Forbes "2024 Annual Influential Chain Brand" and "Top 50 Annual Good Brands" honors, the person in charge of Nayuki Tea stated that they will continue to deepen their efforts in product research and development, digital innovation, supply chain upgrades, and brand globalization. They will remain true to their original aspiration and continue to practice Nayuki Tea's brand vision of "being an innovator and promoter of Chinese tea going global," allowing more people to fall in love with Chinese tea