Ping An Health selected for "2024 Forbes China Brand Value Series Evaluation"

Zhitong
2024.04.29 02:56
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Ping An Health was selected for the "2024 Forbes China Brand Value Series Selection" - "Top 50 Annual Good Brands". With its brand influence and excellent reputation in the medical health service field, it became the only selected brand in the industry. Forbes experts believe that Ping An Health has long-term development potential and high market share of core product services. Ping An Health has a strong resource network and competitive advantage, with ten years of deep cultivation and accumulation, establishing a large team of doctors and partnerships. Ping An Health's home care services have also achieved good results. Overall, Ping An Health has performed well in the medical health field

According to the Zhitong Finance and Economics APP, Forbes China recently released the results of the "2024 Forbes China Brand Value Series Selection". Ping An Health (01833) was selected as one of the "Top 50 Good Brands of the Year" in the "2024 Forbes China Brand Value Series Selection". With its brand influence and excellent service reputation in the medical health service field, it became the only selected brand in the industry.

It is reported that Forbes China has long been focusing on the changes and progress in the Chinese business field, recognizing the empowering value that brands bring to enterprises. The two-month evaluation this time comprehensively assessed and published the list through four core dimensions: brand market performance, brand reputation, brand communication influence, and brand innovation. Ping An Health was unanimously recognized by the Forbes expert jury as a brand with long-term development potential.

The core product services have a high market share in the industry. The flagship medical health service brand "Ping An Family Doctor" had a membership coverage of nearly 13 million people in 2023, with an average usage frequency of 3.7 times per person and a user consultation five-star rating of over 98%. The enterprise health management product system "Easy Enterprise Health" had over 5.1 million paid users on the enterprise side in 2023, a year-on-year growth of 75%, serving a cumulative total of 1,508 corporate clients, with a year-on-year growth of 3.6% in average revenue per user (ARPU); the integrated "Elderly Care Steward" focuses on providing a one-stop, high-quality home elderly care solution for ten major scenarios including clothing, food, housing, transportation, finance, health, entertainment, and security. As of 2023, Ping An's home elderly care services covered 54 cities nationwide, with nearly 100,000 people qualifying for Ping An steward services and a satisfaction rate of 95%.

The rich resource network strengthens competitive advantages and industry barriers. After ten years of deep cultivation and precipitation, Ping An Health has established a team of about 50,000 internal and external doctors covering 29 departments, cooperated with nearly 2,500 renowned medical experts, and established 23 specialized disease centers around 8 major specialties, creating standardized pre-diagnosis, diagnosis, and post-diagnosis solutions for specialized diseases. At the same time, the company has nearly 4,000 cooperative hospitals, 230,000 cooperative pharmacies, nearly 103,000 cooperative health service providers, and over 2,000 cooperative medical examination providers, covering multiple categories and service forms such as medical examinations, elderly care, dental care, anti-aging, and general health. It has also established and continuously improved quality control systems and product service standards to meet users' full-scene, multi-level medical health service needs.

Leading AI technology empowers brand digital innovation capabilities. Ping An Health continues to explore and upgrade the application of artificial intelligence technology in the medical health field, currently covering approximately 36,000 diseases, 420,000 disease terms, and encompassing 30 million top global literature and 20,000 clinical guidelines, achieving 100% AI empowerment in service processes. This provides doctors with more knowledge and efficiency empowerment for medical services, while effectively improving the efficiency of pre-diagnosis patient information collection and continuously enhancing user experience.

The company's relevant personnel stated that Ping An Health has always adhered to the value proposition of "saving time, saving money, and peace of mind", committed to "providing every company with a happy workplace, giving every family a dedicated doctor, and ensuring every user has a safe and healthy life". It insists on creating a unique business model of "management-style healthcare" and deepening its efforts Building two core hubs, "Family Doctor" and "Elderly Care Steward". Up to now, it has become a professional, comprehensive, high-quality, one-stop enterprise health management service provider