Market Insight | BILIBILI-W Surges Over 6% as SL Green's New Game "Three Strategies" Exceeds Revenue Expectations, Overseas Market Potential Opening Up
BILIBILI-W's stock price rose by more than 6% to reach HKD 128.6, with a turnover of HKD 86.3087 million. The company's newly released game "Three Kingdoms: Conquer the World" has been warmly welcomed, with an estimated total revenue of RMB 83.83 million on the iOS platform in the first 5 days. The game has optimized player experience, and the producer revealed intentions for overseas expansion, which may help BILIBILI tap into international markets. CICC estimates that "Three Conquests" could generate monthly revenue of RMB 500-800 million, contribute revenue of RMB 800 million to RMB 1.3 billion in 2024, and drive a 12-20% increase in annual game revenue. SLG mobile games have long-term operational potential
According to the information from the Wise Finance app, BILIBILI-W (09626) surged over 6%, as of the time of publication, it rose by 6.02% to HKD 128.6, with a turnover of HKD 86.3087 million.
On the news front, on June 13th, the SLG new game "Three Kingdoms: Strategy to Conquer the World" (referred to as "Three Strategies" below) launched its open beta test under the agency of BILIBILI. Data shows that "Three Strategies" started pre-downloads two days in advance (June 11th), topped the iOS game free list on the same day, ranked second on the free list on the day of the open beta, and ranked third on the iOS game bestseller list. As of June 18th, the game still ranks third on the bestseller list. It is estimated that as of June 17th, the game has generated a total revenue of 83.83 million yuan on the iOS platform in 5 days since its launch.
CICC pointed out that compared to similar games, "Three Strategies" has a differentiated positioning focusing on gameplay and reducing monetization, aiming to optimize player gaming experience. The producer revealed intentions for overseas expansion, considering the wide global audience for Three Kingdoms SLG games, which may help BILIBILI tap into overseas markets and enhance brand awareness. The firm expects the first-month revenue of "Three Strategies" to reach 500-800 million yuan. Assuming a 9-month revenue amortization, it is estimated to contribute revenue of 800 million to 1.3 billion yuan in 2024, driving a 12-20% increase in annual game revenue. SLG mobile games have long-term operational potential and are expected to support the long-term game revenue base