During the 618 shopping festival, the single live broadcast GMV of Blue Moon Group exceeded one billion, once again topping multiple platforms

Zhitong
2024.06.24 01:50
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Well-known daily chemical brand BLUE MOON GROUP performed impressively in this year's 618 event, achieving multiple top rankings across various platforms and dimensions. In the Douyin 618 Good Stuff Festival, BLUE MOON GROUP ranked first in industry cumulative sales, with sales exceeding 270 million yuan in the Douyin Mall 618 Super Brand Day event. The flagship laundry detergent of BLUE MOON GROUP achieved a GMV of 1 billion yuan in a single Douyin live broadcast, breaking the sales record of the household cleaning live broadcast session on Douyin. With precise market demand control and strong innovation research and development capabilities, BLUE MOON GROUP's products and brand have maintained stable performance and leading positions

Recently, the annual 618 event ended in a hot atmosphere, and cost-effectiveness is becoming a new trend in many product categories. During this period, the well-known daily chemical brand BLUE MOON GROUP achieved outstanding performance on multiple platforms and dimensions during 618.

According to the Douyin 618 Good Goods Festival list, BLUE MOON GROUP won the top spot in the clothing cleaning category sales list of the Douyin Mall 618 Good Goods Festival - Industry cumulative sales list TOP1 (statistics from 00:00 on May 24, 2024 to 23:59 on June 18). In addition, during the Douyin Mall 618 Super Brand Day event, BLUE MOON GROUP's sales exceeded 270 million, with its flagship product BLUE MOON GROUP Supreme Explosive 款 selling over 100 million (according to the compass statistics from 00:00 on May 24, 2024 to 12:00 on June 18, 2024, the official flagship stores of BLUE MOON GROUP, Supreme official flagship stores, BLUE MOON GROUP flagship stores, BLUE MOON GROUP specialty stores, and Douyin Supermarket on the Douyin platform collectively sold over 270 million. Among them, the total sales of the Supreme Biotechnology laundry detergent single product and set exceeded 100 million).

In the JD 618 list, BLUE MOON GROUP also won multiple top spots. This includes the JD Speed ​​List Self-operated Brand List - Cumulative Sales List TOP1, as well as the Speed ​​Ranking List Merchant Store List - Clothing and Cleaning Category Merchant Store Cumulative Sales List TOP1 (both lists were taken from 20:00 on May 20, 2024 to 23:59:59 on June 18).

Zhijun Finance APP learned that the BLUE MOON GROUP Supreme series laundry detergent experienced an outbreak this year. In a single Douyin live broadcast, users ordered more than 4 million bottles on the spot, and the GMV of this live broadcast exceeded 1 billion, breaking the sales record of Douyin's home cleaning live broadcast. It is reported that the active ingredient content of the BLUE MOON GROUP Supreme series laundry detergent is as high as 47%, three times that of the national standard laundry detergent, and has been well received by consumers since its launch.

Industry insiders pointed out that precise control of market demand changes, as well as strong innovative research and development capabilities, have kept BLUE MOON GROUP products and brands vibrant, helping BLUE MOON GROUP maintain stable performance in various brand assessments and rank among the best

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