Luxury goods industry "mega-merger", LVMH wants to acquire Li Auto Group?
Some analysis points out that although Arnault's increase in shareholding of Lixiang Fashion this time is not large, it may indicate further layout of LVMH Group in the luxury goods market
According to media reports citing informed sources, Bernard Arnault, the founder of luxury goods giant LVMH Moët Hennessy - Louis Vuitton, recently quietly increased his stake in his competitor Richemont.
It is reported that the size of this stake increase is relatively small and does not meet the disclosure standards, making it Arnault's personal investment behavior.
However, this investment has still sparked speculation in the market about mergers and acquisitions in the luxury goods sector. Some analysts point out that although Arnault's increase in Richemont's shares this time is not significant, it may indicate further strategic positioning of the LVMH group in the luxury goods market.
Previously, LVMH had publicly expressed interest in Richemont's flagship brand Cartier. Just this May, Richemont appointed Nicolas Bos, CEO of its brand Van Cleef & Arpels, as the group's CEO, a personnel change that poses challenges for the group.
Earlier, Kering, a competitor of LVMH, also attempted to cooperate with Richemont, but the proposal was rejected by the latter.
As the world's largest luxury goods group, LVMH has been continuously expanding in the luxury goods segment market in recent years. On Tuesday, LVMH announced the acquisition of L'Epée 1839, the parent company of the watch and jewelry brand Swiza; in 2021, LVMH spent $15.8 billion to acquire the American brand Tiffany