East Buy anchor Dùndùn posted a "short essay" about Guizhou, despite apologizing earlier for using "shattered mountains and rivers" to describe Guizhou's terrain

On June 29th, EAST BUY anchor DunDun Wang Ruodun posted the latest video of his trip to Guizhou on social media. He also attached a short essay he wrote about Guizhou in the comments section.

On June 28th, DunDun's remarks in the live broadcast room pushed the topic of "EAST BUY anchor expressing dissatisfaction in the live broadcast room" to the top of the hot search list. On June 27th, DunDun openly expressed disappointment in the EAST BUY Beautiful Life live broadcast room, stating his dissatisfaction with the company's recent management practices, especially the lack of communication with anchors when opening new accounts, and the inaction of the public relations department during internet public opinion incidents.

DunDun stated that these pent-up frustrations have been building up for a long time, and he chose to speak out in the live broadcast to give himself some relief. Earlier on June 26th, the new EAST BUY account "Life Fashion Account" officially started broadcasting, with sales of nearly 2.5 million yuan on the first day. Although DunDun participated in this live broadcast, it is clear that he holds different opinions on some of the company's recent decisions and operational methods.

During the earlier "618" promotion period, DunDun's live streaming style of selling goods also faced some controversy. In the "Beautiful Life" series of live broadcasts, DunDun changed his usual style of explaining products with references to classics and instead used many typical live streaming sales phrases, such as "Since you are here, you are our guest, why not take a product with you before you leave." This change disappointed some viewers, who felt that EAST BUY had lost its original characteristics and become too commercialized. Some comments said, "This is the true face of EAST BUY, finally not pretending anymore." While others expressed, "Too eager for quick success, it feels awkward to watch."

This morning, EAST BUY anchor MingMing (Xin Dongfang Shi Ming) responded on social media to the controversy sparked by using the phrase "shattered mountains and rivers" to describe the terrain of Guizhou during a recent live broadcast.

He stated that while preparing the material, he did come across similar expressions, without giving much thought to its other meanings. When talking about the terrain during the live broadcast, he casually used this word without much consideration, and there was no ulterior motive or deliberate intention; as he was walking and talking at the same time, he couldn't see the feedback in the comments section, so he couldn't correct or explain it in time. A more precise expression should have been "broken surface" or other more appropriate words. He apologized to the public for the confusion caused by his improper wording and lack of precision.

On June 22nd, EAST BUY visited Zhaoxing Dong Village in Guizhou, intending to enjoy the beauty of the mountains and waters with tourists. However, due to the anchor's description of the terrain as "shattered mountains and rivers," coupled with jokes about high temperatures and spiders, this cultural and tourism promotion turned into a "reverse operation" that discouraged tourists Some netizens have discovered that Guizhou Culture and Tourism quickly deleted all videos related to EAST BUY. "The mountains and rivers are broken, the wind blows cotton, the life is floating, and the rain hits the duckweed" originates from the poem of Wen Tianxiang, describing the country's occupation, fragmentation, and desolation. In response to this, netizens have flooded the comment section, sparking a heated discussion