Volvo has a deep understanding of luxury MPVs, let's hear what alumni from the China Europe International Business School have to say

CEIBS celebrates its 30th anniversary this year. As a top business school in China and the EU, CEIBS has cultivated a large number of outstanding talents for society and has international influence. Recently, CEIBS invited elite alumni from all walks of life to return to the campus to participate in the anniversary celebrations.

Not only is CEIBS' academic level top-notch internationally, but even the school's anniversary events are of international standards. At the "CEIBS · Volvo Car Grassland Concert" held on June 30 at the CEIBS Beijing campus, the event featured performances by renowned Chinese musicians, national first-class actor Feng Mantian, and his orchestra, providing the audience with a top-notch vocal feast.

Statistics show that among the over 30,000 CEIBS alumni, 14 are serving as chairmen or general managers in Fortune Global 500 companies, 66 are chairmen or general managers in China's Top 500 Private Enterprises, and 452 hold senior management positions in listed companies.

It is not an exaggeration to say that the alumni of CEIBS could be directly renamed as the Luxury Car Club, as most of them own several luxury cars. Even so, after the performance, the Volvo EM90 parked next to the concert venue still attracted attention. Although the alumni are used to sitting in top luxury cars of different brands, after experiencing the EM90, they gave very high praise.

The Volvo EM90 is indeed remarkable and worth our attention!

The "Toughest" MPV in History, Setting a New Industry Safety Standard

Volvo's nearly century-long brand development history is a history of automotive safety evolution, with almost all safety designs and innovations initiated and promoted by Volvo.

Volvo is the safety benchmark in the automotive industry, and the Volvo EM90 is the safety benchmark in the MPV field, being the "toughest" MPV ever. The Volvo EM90 adopts a super high-strength cage body design, extensively using ultra-high-strength special steel materials in the body. The torsional stiffness of the entire vehicle reaches an industry-leading 36450N·m/deg, the highest strength of the A-pillar reaches 2000MPa, and the single-side longitudinal beam can withstand 14 tons of pressure. Compared to other luxury MPVs in the same class, the Volvo EM90 is leaps ahead in terms of body strength.

"Audible" luxury defines a new standard for MPV experience

The well-informed alumni of Sino-European College are collectively impressed by the EM90, partly because the EM90 understands what high-net-worth individuals want. In terms of appearance, the EM90 is not flashy but very elegant. The Volvo family-style contour design conforms to the aesthetic characteristics of the pure electric era. Features such as Thor's hammer daytime running lights and urban light-shadow dynamic taillights give the vehicle a distinctive and imposing presence, effortlessly highlighting the owner's extraordinary taste and status, which is somewhat similar to a certain MPV model that has been consistently marked up.

For the spiritual enjoyment pursued by high-end players, the EM90 also delivers. It is equipped with a top-of-the-line Bowers & Wilkins audio system that can maximize the reproduction of live performance sound effects, instantly transforming the passenger cabin into a top-class music hall.

The EM90 boasts the highest number of speakers in its class, with a 2,460W high-performance output power, even more powerful than many large-scale equipment used by professional audio enthusiasts. Moreover, Volvo designers established a principle from the outset: prioritize the second-row experience. Therefore, the EM90's second-row passenger area is equipped with up to 8 speaker units, creating a surround sound field for a top-notch auditory experience.

Of course, excellent sound technology alone is not enough. The Volvo EM90, known as the "mobile music hall," also excels in its efforts towards silence, allowing the Bowers & Wilkins audio to deliver sound more effectively to the user's ears. To achieve this, the EM90's passenger cabin features acoustic noise reduction technology, paired with double-layer soundproof glass and the use of "umbrella" frequency active noise reduction technology in the motor, enhancing the overall vehicle NVH from various details.

Advanced gameplay sets a new standard for high-end MPV value

We are currently in a phase of explosive growth in the pure electric MPV market, and the EM90 is not the first player to enter the scene, nor the most talked-about model. However, the EM90's understanding of the luxury concept is the most insightful and distinctive.

For example, the current new energy MPV market emphasizes "technology," forcefully instilling their own concepts to users, aiming to transform users and the market. However, they overlook the impact of traditional secular views on user car purchase decisions, resulting in mixed reviews for many new energy MPV products.

Some traditional luxury MPV models are somewhat stubborn, still insisting on exaggerated interior and exterior design styles, sticking to traditional power forms, completely relying on old ways, and failing to see the needs of high-end users in the new energy era.

The difference of Volvo EM90 lies in being the first high-end MPV model in the luxury brand to be purely electric. It combines contemporary user needs, breaks the shackles of traditional MPV design, while adhering to the strict production standards of traditional luxury brands, it is very proactive in the application of new technologies and concepts, with very innovative concepts and diverse gameplay. A car that possesses all the advantages of both new forces in car manufacturing and traditional luxury brands.

From the market feedback, Volvo EM90 is a success, as it can convey its value proposition to experiencers in a very short time. Just a set of Bowers & Wilkins audio system can make well-informed alumni of Sino-European universities "collectively fall", which is really a height that ordinary luxury MPVs cannot reach!