Qualcomm becomes a sponsor of the English Premier League powerhouse Manchester United, the "Snapdragon" brand will appear on the jersey

In order to further expand its personal computer and smartphone market, the American chip giant Qualcomm is committed to making its Snapdragon brand known globally. Recently, Qualcomm has partnered with one of England's most famous and oldest football clubs, Manchester United, to become its sponsor, with the Snapdragon brand appearing on Manchester United's jerseys.

Many believe that the Snapdragon X Elite is not just a chip release. Previously, Qualcomm has attempted multiple times to apply its System on Chip (SoC) to Windows laptops, aiming to provide an alternative solution that can compete with Apple's M series chips as well as AMD and Intel chips, but without success. Now, the introduction of the Snapdragon X Elite finally provides Qualcomm with a product that can compete with other manufacturers on the Windows on ARM platform. The upcoming Snapdragon 8 Gen 4 is also significant as it is Qualcomm's first smartphone chip to use completely custom CPU cores, signaling the company's strategy to emulate Apple's self-developed chips.

The Snapdragon brand has been under Qualcomm's umbrella for nearly twenty years, and the mission of this brand is becoming increasingly important. Qualcomm hopes that this brand will be well-known worldwide, which may be one of the reasons why the Manchester United home jerseys will feature the prominent Snapdragon brand logo starting today.

According to Bloomberg, Manchester United and Qualcomm have not disclosed the amount of this sponsorship agreement, but the media reported that the annual value of this partnership is slightly higher than $76 million, exceeding the £47 million paid by the current jersey sponsor, German software company TeamViewer SE. The agreement between the two parties is for three years and can be extended for two more years