Qimai Data: Tencent "sweeps" the top 3 spots in the June popular game download and revenue rankings, as major manufacturers continue to exert efforts in the summer blockbuster season

According to the Zhitong Finance and Economics APP, recently, Qimai Data released the June 2024 Top 30 Popular Game Rankings, including the Top 30 Popular Game Downloads and Top 30 Popular Game Revenue. In this game download ranking, Tencent (00700) swept the Top 3, with "King of Glory," "Dungeon & Warrior: Origin," and "Peace Elite."

Overall, the number of new products in the Top 30 popular mobile game downloads in June is particularly eye-catching, with a total of 10 new products entering the list, accounting for one-third of the total list. Among the "new mobile games" that made it to the download ranking this month, there are 7 new entries: "Firefly Assault," "Lord of Beasts: New World," "Three Kingdoms: Strategy for the World," "Terrace World," "Sword Net 3 Unlimited," "Fighting the Sky: Peak Showdown," and "Magic Baby: Revival."

Among them, NetEase (09999)'s self-developed survival and gold-snatching mobile game "Firefly Assault" stood out among many new games. Even before the game was launched, its pre-order volume exceeded tens of millions, and on the day of its launch, it surged to the Top 1 spot on the iOS free game chart. In terms of game design: its innovative concepts such as "infinite gold output" served as a trigger point, increasing the game's gold output rate to provide players with a more enjoyable gaming experience; the easy way to obtain "gun skins" broke the common payment model in shooting games, winning the favor of a large number of players and bringing positive feedback to various aspects of the game's reputation.

Looking at the categories of games that entered the list, action and role-playing games became the categories with the most entries this month, with 7 games each entering the list. Among them, the role-playing mobile game "Magic Baby: Revival" as a sequel to the classic game "Magic Baby" on the mobile end, inherits the essence of the original work and has been comprehensively upgraded in gameplay and graphics. At the same time, the news of Liu Yifei as the first spokesperson sparked discussions on various social platforms such as Xiaohongshu, Douyin, and Weibo, attracting many users to download the game for experience.

Looking at the manufacturers of the games that entered the list, Tencent had 11 products on the list, while NetEase had 4.

In the Top 3 popular game revenue rankings this month, Tencent also "dominated," with the May-launched "Dungeon & Warrior: Origin" taking a strong lead at Top 1.

Focusing on newly listed products, in the Top 30 revenue ranking of popular games in June, a total of 5 new products made it to the list. Among them, the "Three Kingdoms: The World" which ranks high in the download list also achieved good results in the revenue ranking.

"Three Kingdoms: The World" is a Three Kingdoms SLG mobile game under the Bilibili umbrella. In terms of gameplay, the game offers 6 major professions and supports seasonal job changes. The diverse professional system not only allows players to freely choose suitable roles, but also increases the game's playability and strategic depth. Additionally, the game promotes the concept of "reducing liver burden and reducing spending on in-game purchases" by simplifying operations, introducing functions like automatic road paving to reduce players' time investment and operational burden; and by lowering the price of card draws, increasing the probability of obtaining orange cards, etc., to reduce the level of in-game spending.

On the marketing side, the game also invited Nazha as the game's spokesperson to reach a wider audience. The public beta video featuring Nazha was released and immediately trended on Bilibili, further increasing the game's popularity.

In recent years, leveraging celebrity endorsements to reach a broader audience through fan effects has become a common marketing trend in the gaming industry. Apart from the aforementioned "Three Kingdoms: The World" and "Magic Baby: Revival" announcing game spokespersons during the public beta phase, Yishijie's immersive ancient-style city management mobile game "This City Has Good Fields" also announced a new spokesperson, Song Yi, on its first anniversary.

As a representative work in Yishijie's simulation management product matrix, "This City Has Good Fields" is loved by many players for its fresh and healing national style art style, gameplay based on county governance adapted from the Tang Dynasty history, and innovative integrated gameplay. In terms of distribution, "This City Has Good Fields" adopts a dual-platform distribution strategy of "App + mini-games". The game was recommended by the App Store on the first day of its launch, and has repeatedly topped the bestseller list, winning awards such as the Jinmi Award and the Huawei Starlight Annual Outstanding Game Award. On the mini-game platform, the game has also achieved good results, frequently appearing at the top of the charts.

On the occasion of the first anniversary of "This City Has Good Fields", starting from the alignment of brand image, compatibility, and user positioning, Yishijie invited Song Yi as the new spokesperson. In this cooperation, Yishijie's "This City Has Good Fields" not only collaborated with Song Yi to create a brand TVC for the anniversary, but also deeply integrated the gameplay, incorporating the anniversary spokesperson as a new character into the game, providing players with a rich interactive experience.

It is understood that apart from inviting celebrities like Song Yi to achieve "breaking the circle resonance" and reach more precise users, "This City Has Good Fields" has also collaborated with Xi'an Museum, Shaanxi History Museum, and "Painting Rivers and Lakes: The Bad Guys" and other national style IPs to explore new paths of combining the game with traditional culture.

Looking at the categories of newly listed games, the trend remains consistent with previous years, with a higher number of action, role-playing, strategy, and card games making it to the list.

In terms of the manufacturers of newly listed games, Tencent has 11 products on the list. Among them, Tencent's "Love of Light and Night" prepared "Arctic Pole Star First Charge Double Reset" and "1 Yuan Double Gift Pack" and other value-for-money benefits for players on its third anniversary, as well as launching activities such as "Limited-time Card Pool Card Face" and "Cloud Stepping Journey" to attract a large number of paying players; Another football competitive mobile game "FC Football World" under Tencent launched "European Cup" player cards during the June European Cup and Copa America events, and also introduced recharge activities such as the "Road to Champions Fund", showing a noticeable increase in revenue-generating capabilities.

The above is the Top 30 popular game list for June. It is evident from the game download and revenue rankings that as we enter the summer season, major game developers continue to exert efforts, making the mobile gaming industry a place of fierce competition, with several "new mobile games" achieving good results upon release