Art TV evolves again, TCL's third-generation Art TV creates a lifestyle of artistic freedom

On July 17th at 14:30, TCL's third-generation art TV A300 series was officially launched. The A300 Pro is equipped with B&O sound, available in three sizes: 65/75/85 inches, with launch prices of 8999 yuan, 11999 yuan, and 15999 yuan respectively. The A300W, without Soundbar, comes in four sizes: 55/65/75/85 inches, with launch prices of 4999 yuan, 6999 yuan, 9999 yuan, and 13599 yuan respectively.

The TCL A300 series is designed based on users' actual needs, using artistic innovation design and surprising functional experiences to start an intelligent and comfortable lifestyle.

Lightweight: Like a real picture frame, TCL understands the new era of home aesthetics

Traditional "big backpack" TVs are not only bulky and unattractive, but also easily create hard-to-clean hygiene dead corners, which is why flat-back thin-body TVs have become popular in recent years.

Therefore, TCL insightfully addresses the pain points of TV market users, upgrades in line with trends, and creates the TCL A300 series art TV. This TV adopts a flat thin frame design, with a thickness of only 27.9mm, equivalent to the diameter of a one-yuan coin. Thanks to the flat-back design, the TV looks thin like a picture frame from any angle and can be seamlessly wall-mounted. Moreover, the TCL A300 series adopts an all-in-one design without any peripherals, saving space and embodying a simple and stylish high-end aesthetic.

For modern homes, the TCL A300 series in moonlight white with moon arc-like soft curves, combined with classical Doric Roman pattern design, brings a romantic aesthetic that matches various home decor styles, simple yet elegant. It also offers three magnetic frame options: dusk elm, dawn wood, and mint green, each bringing a different visual romantic encounter.

Spirit: Life is not limited to the living room, enjoy a light lifestyle in any setting In recent years, art TVs have become increasingly popular with consumers due to their unique aesthetic value and innovative functional design. As a leading global TV brand, TCL is not only a leader in large screens and Mini LED TVs, but also a pioneer in artistic living! In order to better integrate life and art, the TCL third-generation art TV A300 series is equipped with a flexible floor stand, consisting of a frame-style base, flexible universal wheels, and a DIY inspiration shelf.

With the flexible floor stand, art TVs have completely broken free from spatial constraints, allowing users to freely move the TV to any location in their home. For example, practicing yoga on the balcony to dispel the fatigue and boredom accumulated over the week, at this time the TCL A300 series can become a one-on-one yoga teacher, helping users merge with nature in soothing music. Or setting up a sophisticated gathering at home, inviting friends to chat and catch up, accompanied by the TCL A300 series art TV for binge-watching, together experiencing the tranquility of life.

When senses meet art, the TCL A300 series TV is like a mobile art gallery in the home, seamlessly integrating into the bedroom, dining room, balcony, and even the bathroom, filling every corner with an artistic atmosphere. With this industry's only art TV that can freely move around, one can escape the hustle and bustle of the world and immerse themselves in a personalized state of relaxation.

Art: Customized art paintings, TV entering the AI era

As humans enter the AI era, TVs should also possess AI attributes. The TCL A300 series, as one of the world's first art TVs equipped with Ai painting models, features Ai Art famous painting creation function. Users only need to set 3 keywords, and in just 3 seconds, the system can generate an exclusive art painting, elevating the artistic mood instantly.

To make the paintings appear more realistic, the TCL A300 series screen adopts nano-microcrystal technology, effectively combating ambient light diffusion reflection, presenting a matte display effect. In addition, there is Quantum Dot Pro 2024 technology, which not only reproduces the texture and texture of real paintings, but also brings an industry-leading wide color gamut, displaying more colors, making the paintings on the screen lifelike.

Rhythm: Exclusive Customized B&O Sound System, Elevating the Artistic Charm of Viewing

A true art TV should not only restore the artwork, but also have a hall-level sound effect. At the TCL A300 series launch event, Christoffer, the global senior vice president of the world's top luxury audio brand B&O, said: "For us, every note must be as pure, clear, and real as possible, completely meeting the artist's pursuit. We call it the sound of nature."

The reason for saying this is that both TCL and B&O attach importance to the importance of sound quality for sensory enjoyment. What's even more surprising is that the third-generation art TV A300 Pro from TCL is equipped with Audio by Bang & Olufsen 3.1.2 ultra-thin wireless speakers.

In terms of equipment, it is equipped with 3 front unit speakers, 1 independent subwoofer, and 2 sky channels, matching with 230W ultra-high acoustic power, providing a panoramic surround sound experience as if you were on-site; at the same time, the speakers have a 25ms ultra-low latency wireless connection, not only ensuring clear synchronization of sound and picture but also bid farewell to the trouble of wires; additionally, it incorporates B&O's sound algorithm technology from nearly a hundred years, combined with the deep tuning by B&O's expert team and the Danish acoustic laboratory, allowing you to roam the sound art exhibition at home.

It is also worth mentioning that the TCL A300 series is equipped with the "Time of Listening" feature. By playing dynamic scenes throughout the year on the TV, coupled with the white noise output by the Audio by Bang & Olufsen 3.1.2 ultra-thin wireless speakers, the sound and picture are synchronized, bringing a natural and pure sound healing spa experience.

The third-generation art TV A300 series from TCL, empowered by simple and ultra-thin design, dynamic scene adaptation, Ai Art masterpiece creation, top-notch audio equipment, etc., brings art to life and helps users easily enjoy a relaxed and comfortable life.

Not only that, in order to provide a better experience for audio and video enthusiasts, TCL not only surprises everyone visually but also as a hidden global audio giant. Not only has it achieved research, production, and sales integration in the field of large-screen Mini LED TVs, but also in the field of audio, with five major R&D centers worldwide With 3 major manufacturing bases, a global sales and service network, 9 international honors, and 11 patented technologies, TCL's Soundbar has a global shipment volume of 3.12 million units, capturing an 18.1% market share.

Starting from strength, selling well both domestically and internationally.

At this new product launch event, TCL also introduced the flagship soundbars worth buying in 2024 - TCL Q85H (actual price of 3499 yuan), Q75H (actual price of 2699 yuan), and the S series soundbars - TCL S55H (actual price of 999 yuan), S45H (actual price of 699 yuan). Among them, the TCL Q85H relies on 7.1.4 physical surround sound, omnidirectional sound arc, T-chord linkage sound technology, sound field adaptive technology, Dolby Atmos and DTS:X certification, and other industry-leading acoustic equipment technology, algorithms, and tuning, which can significantly enhance the stereo surround sound effect and immersive experience, earning the reputation of being a must-have Soundbar for audiovisual enjoyment.

At the event, Shane, the General Manager of TCL's Innovation Design Center, said, "All innovative products from TCL are ultimately for serving users," and indeed it is.

In the name of technology, let art lead the way. TCL is not only a leader in large-screen and Mini LED TVs but also a pioneer in artistic living! Over the years, TCL TV sales have ranked second globally and first among Chinese brands. It has not only won the dual championships of sales volume and revenue in the Mini LED field for many years, with a market share of over 50%, but also was one of the first brands globally to introduce artistic TVs. The launch of the TCL A300 series, the third generation of artistic TVs, has brought many creative technological achievements, realizing the integration of art and life. As a pioneer in the field of artistic TVs, it is believed that the TCL A300 series will achieve excellent market performance, bringing a smart, fun, and relaxing lifestyle to more users!