Sensor Tower: miHoYo's "Genshin Impact" tops the July overseas mobile game revenue growth chart

According to the latest data from Sensor Tower, a store intelligence platform, miHoYo's urban action-adventure game "Genshin Impact" became the mobile game with the highest global revenue growth in July, topping the list of overseas mobile game revenue growth for this period. Tencent's (00700) "PUBG MOBILE" saw a stable increase in downloads in July, up 5% month-on-month, ranking 2nd on the download list. Tencent's "Honor of Kings" continued to see a rise in overseas downloads, with a nearly 100% increase in July compared to the previous month, climbing 5 spots to 3rd on the download list.

July Overseas Mobile Game Revenue List

DotDot Interactive's snow apocalypse-themed strategy mobile game "Whiteout Survival" maintained stable activity updates and overseas revenue levels, securing the top spot in the overseas mobile game revenue list for July 2024. With the launch of the Chinese version of "Endless Winter" at the end of May, "Whiteout Survival" surpassed $1 billion in global revenue in June, with a further 5.4% growth in July, accumulating in-app purchase revenue exceeding $10 billion.

With the start of the second season of the "Ultimate Set Design Contest" in early July, Tencent's "PUBG MOBILE" saw a rapid increase in daily revenue, driven by activities such as "PDP Lucky Spin," "PUBG MOBILE × Lamborghini," and "Serene Lumina Set." This game saw a 41% month-on-month growth in overseas revenue in this period, jumping to 2nd place in revenue, growth, and download lists. Sensor Tower data shows that as of the end of July 2024, "PUBG MOBILE" has nearly reached $4.9 billion in total overseas revenue.

Ranked 6th on the revenue list is the adventure puzzle mobile game "Mushroom Warrior Legend" from Joy Net Games. Since its launch in the Japanese and Korean markets, the game has performed remarkably well, ranking 6th in the best-selling Japanese mobile games and 3rd in the best-selling Korean mobile games from January to July 2024. As of August 10, 2024, the game has accumulated over $400 million in global revenue, with Japan and Korea contributing 34% and 33% of the total revenue, respectively.

Under Lemon Weiqu's umbrella, the two synthesis mobile games "Gossip Harbor" and "Seaside Escape" saw a 10% and 4% increase in revenue in July, ranking 11th and 17th on the revenue list. In the global synthesis mobile game arena, "Gossip Harbor" maintained its position as the revenue and growth champion in July, while "Seaside Escape," "Merge County," and other synthesis games also saw revenue growth, driving Lemon Weiqu's global revenue up by 7% to a historic high, firmly holding the top spot as the leading publisher of synthesis mobile games in terms of revenue The paper-cutting network interactive love mobile game "Love and Deep Space" launched version 2.0 "Interlaced Horizon" in mid-July, kicking off the main storyline "Waiting for the Reveler" and the official debut of the new male lead Qin Che, as well as the limited-time opening of the 5-star wishes for "Heart Rhythm Sniper" and "No Defense Zone", pushing the daily revenue of "Love and Deep Space" to a new peak in July 2024. The overseas revenue of "Love and Deep Space" in July 2024 increased by 47% month-on-month, rising 7 places to 19th in the revenue ranking and ranking 4th in the growth ranking. Since its listing in January 2024, the game has maintained an absolute leading advantage in the global interactive story and female-oriented mobile game track, with cumulative in-app purchase revenue exceeding 200 million USD.

July Overseas Mobile Game Revenue Growth Ranking

In early July, miHoYo's urban action-adventure anime-style new game "Zone Zero" officially landed in the global market and quickly swept the iOS and Android mobile game download charts in nearly a hundred markets including the United States, Japan, South Korea, Germany, etc. On July 4th and 24th, with the release of the upper and lower half card pools of version 1.0 and the successive appearances of the highly popular characters "Eileen" and "Zhu Yuan", "Zone Zero" quickly climbed in revenue, becoming the mobile game with the highest revenue growth in July globally, topping this issue's overseas mobile game revenue growth ranking.

With bold innovations such as urban sci-fi adventure themes, retro street anime art style, and smooth 3D action gameplay, "Zone Zero" has been loved by players at home and abroad, becoming the highest revenue and download volume mobile game under miHoYo. The overseas market contributed 56% of the revenue and 74% of the downloads of "Zone Zero", with Japan being the highest revenue market overseas. In July, "Zone Zero" won the championship in the Japanese mobile game download chart and the third place in the bestseller chart.

In mid to late July, the side-scrolling action shooting mobile game "Metal Slug: Awakening", developed by Tencent Timi Studio under the official authorization of SNK, was officially launched in markets such as Japan, South Korea, and Europe and America. On the day of release, the game topped the iPhone download charts in markets such as the United States, Japan, and Mexico. This issue saw a 5.4-fold increase in overseas revenue month-on-month, entering the growth ranking at 6th place.

In early July, Loo Games launched the dragon-raising RPG mobile game "Apprentice Hunter" in the Greater China market, with cute and interesting dinosaur development gameplay, massive benefits, and localized promotion strategies. The game quickly topped the App Store and Google Play download charts in the Greater China market, becoming the mobile game with the highest download volume in the local market in July, appearing in 7th place on the growth ranking.

On July 22nd, Tencent's phenomenal MOBA mobile game "Honor of Kings" international version celebrated its one-month anniversary of overseas launch. With the introduction of new heroes and skins, as well as a series of welfare activities, the game's overseas revenue in this issue increased by 81%, ranking 10th in the growth ranking.

This issue also includes 4 new RPG mobile games such as "Draconia Saga", "Brave Kingdom", "Three Kingdoms Dream Record", and "Chinese Paladin: A New Beginning" entering the growth ranking July Overseas Mobile Game Download Rankings

miHoYo's "Honkai Impact 3rd" surpassed "PUBG MOBILE" in July, topping the overseas mobile game download rankings.

"PUBG MOBILE" maintained stable download performance, with a 5% increase in July, ranking 2nd in the download rankings.

"King of Glory" continues to see a rise in overseas downloads, with a nearly 100% increase in July compared to the previous month, climbing 5 spots to 3rd place in the download rankings. The Indonesian market contributed 60% of the overseas downloads of "King of Glory" in July. In the Southeast Asian market, "King of Glory" claimed the top spot in the July MOBA mobile game download rankings for the first time