July Global Mobile Gaming Market Report: "Black Myth: Wukong" is hot, sweeping the download and revenue charts with strength

According to the information from Zhitong Finance APP, SensorTower announced that the action-adventure game "Absolute Area Zero" successfully landed in the 2nd place on the global simultaneous release download growth chart, while also ranking 9th in global download volume for July. The game's publisher miHoYo has previously released popular games such as "Genshin Impact" and "Honkai Impact 3rd," both of which have reached billion-dollar levels, and this game quickly swept the globe after its release. In the first week of its release, "Absolute Area Zero" ranked first in download volume in 27 markets including China, the United States, Japan, South Korea, and Brazil, while also ranking first in monthly downloads in Japan and South Korea.

The characteristics of "Absolute Area Zero" are significantly different from the games previously released by miHoYo. It no longer focuses on characters and plot, but mainly relies on an intense and fast-paced combat system. The game uses a third-person perspective and is set in a sci-fi world with an adventure theme. Its 3D anime art style brings a vibrant gaming experience, which is very appealing to casual gamers.

Despite a relatively low download volume share, action combo games still maintain a very strong monetization ability, with total monthly revenue for this genre ranging from $40 to $50 million. With the addition of "Absolute Area Zero" and "Solo Leveling: Arise," this genre has reached its peak in recent years, with total revenue in July exceeding $112 million, three times the average monthly revenue over the past 4 years.

With the release of new titles and the continued high popularity of existing games like "Honkai Impact 3rd," the action combo game market will provide players with more diverse choices.

July 2024 Global Mobile Game Download Growth Chart

The game "Offline Games - No Wifi Games" launched by independent developer JindoBlu topped both the global download growth and absolute download volume rankings in July, with a cumulative download volume of approximately 72 million to date. This game features a variety of casual arcade games (such as puzzles, cards, words, numbers, and classic board games) and all support offline play. Its offline feature is very suitable for users with limited or unstable network connections, such as travelers, commuters, or users in areas with poor network signals, making it very popular in markets like India, Brazil, and Indonesia. In terms of monetization, the game mainly profits from advertising and paid ad removal.

Under Outfit7, "My Talking Hank: Islands" achieved an impressive 3rd place in the global download growth ranking and 11th place in the absolute download volume ranking. As the original version of this game, "My Talking Hank," released in November 2016, accumulated over 200 million downloads before its rebranding and re-release After the revision and renaming in July 2024, the game leveraged the new island exploration and game modes, boosting the total number of downloads to 233 million times. The markets that contributed the most to the game's downloads include India, Brazil, Russia, the United States, and Indonesia. With a side view, a pet-themed fantasy world background, and a 2D cartoon style, the game can provide a highly dynamic and attractive gaming experience, successfully attracting fans of the original "Talking Tom" series and many new players.

Global Mobile Game Download Ranking in July 2024

In July, "Offline Games - No Wifi Games" topped the global download chart, surpassing the tactical competitive game king "Free Fire" that had always occupied this position before. Launched in September 2017, "Free Fire" celebrated its 7th anniversary online in this issue. The game's global cumulative downloads have reached 1.69 billion times, with core markets including India, Brazil, Indonesia, Vietnam, and Mexico. "Supermarket Management Simulator," which topped the download growth chart in June, still remains in the top ten, ranking sixth with a total download volume of over 43 million times to date.

Global Mobile Game Revenue Growth Ranking in July 2024

The newly popular game "Zone Zero" topped the global revenue growth ranking, ranking 13th in total revenue. For this game, China, Japan, the United States, and South Korea are the highest revenue-contributing markets. The game has successfully monetized for various reasons, including gacha mechanisms, diversified in-game currencies, attractive gift packs, and a subscription-based membership system (continuously incentivizing players and generating revenue).

The puzzle RPG game "Dragon Ball Z Dokkan Battle" ranked 3rd in the global revenue growth ranking and 19th in total revenue, jumping 71 places from June. Since its global launch by BANDAI NAMCO in January 2015, the game has accumulated approximately 95.4 million downloads. In terms of monetization, the game has also performed remarkably well, earning a total of $4.32 billion in in-app purchase revenue globally. The markets contributing the most in this aspect include Japan, the United States, France, Germany, and Hong Kong, China. In July 2024, the game's 9th-anniversary event significantly boosted its revenue. The appearance of highly popular characters in events and gachas was one of the key reasons for the success of these events. Additionally, special missions, sign-in rewards, exclusive rewards, and limited-time multi-draw discounts introduced during anniversary events greatly increased player engagement and willingness to spend Two new games that made it to the income growth list in July 2024:

MMORPG "Lord Nine" (로드나인) developed by Smilegate ranked 6th on the global income growth list, with total revenue in South Korea exceeding $21.8 million. The game adopts a rare top-down perspective in contemporary MMORPGs. The combination of this perspective with a 3D realistic art style gives the game a strong sense of immersion and high visual impact, making it popular among moderate MMORPG players.

NetEase (09999) released the combat game "NARAKA: BLADEPOINT" in the mainland Chinese market, ranking 7th on the global income growth list. The game features a third-person perspective, high fantasy style, and combat arena setting. The 3D realistic art style is highly favored by moderate players. Additionally, its melee-focused combat system, precise movement mechanics, and high fantasy setting set it apart in the combat game genre.

July 2024 Global Mobile Game Income List

"Dungeon & Fighter: Origin" and "MONOPOLY GO!" continue to hold the top 2 positions on the income list. The MOBA game "Honor of Kings," officially launched globally in June, also entered the top 3 of the global income list (rising two places). Furthermore, the 4X strategy game "Whiteout Survival" climbed to 9th place, up one spot from June. It is worth mentioning that the game's total revenue recently surpassed the $1 billion mark, ranking third in terms of speed to reach the $1 billion revenue milestone since 2023.

July 2024 In-Game Activity List

In the latest list, the activities of "Epic Seven" achieved the highest growth rates in multiple markets, mainly due to the highly anticipated release of the character Luna and related storyline, significantly boosting player spending willingness. Additionally, the activities of "Dragon Ball Z Dokkan Battle" became a major driver of growth in the UK market, making a significant contribution to the game's soaring global revenue this month.