NONGFU SPRING releases interim results, with a net profit attributable to shareholders of 6.24 billion yuan, an 8.04% year-on-year increase. The growth of tea beverage products continues to maintain a high speed

According to the financial news from Zhitong Finance APP, NONGFU SPRING (09633) released its performance for the six months ended June 30, 2024. The group achieved revenue of RMB 22.173 billion, an 8.36% year-on-year increase. The attributable net profit to the owners of the parent company was RMB 6.24 billion, an 8.04% year-on-year increase. The basic earnings per share were RMB 0.55.

In April 2024, the group launched the "NONGFU SPRING" purified water product. This marks the first return to the purified water track by NONGFU SPRING after focusing on producing natural drinking water for twenty-four years. The "NONGFU SPRING" purified water product, like the natural water products, also comes from high-quality natural water sources, distinguishing itself from the majority of similar products in the market. The purified water product is bottled in 550ml bottles with the same bottle shape as the natural water products. The label uses a green color that starkly contrasts with the red packaging of the natural water products. The group conveys and reinforces the natural water source advantage of all its drinking water products to consumers with the slogan "All NONGFU SPRING comes from natural water sources." Through a visual expression on product promotional posters stating "Green bottle is slightly sweet, red bottle is healthier," the group clearly articulates the differentiated positioning of the two products to meet the diverse needs of consumers.

The group continues to promote its water sources and invites consumers to visit the major water sources across the country. People have been sharing their experiences of visiting NONGFU SPRING water sources through videos and articles. From April to May, various top influencers have posted over 200 influencer video materials, with a total exposure of nearly 500 million times and over 10 million interactions.

In the first half of this year, the group's tea beverage products continued to maintain high-speed growth, generating revenue of RMB 8.43 billion during the reporting period, a 59.5% increase from the same period last year, accounting for 38.0% of total revenue.

"Dongfang Shuye" continues to solidify the brand positioning of "Dongfang Shuye Chinese Tea." In March, the spring limited edition "Longjing New Tea" returned for the third time and continued to be recognized and loved by consumers. The first batch of 50,000 boxes sold out in 17 hours, and the second batch sold out online in just 1 hour. At the same time, "Dongfang Shuye" expanded its 900ml range, introducing oolong tea and black oolong flavors during the Spring Festival, and expanded more drinking scenarios with the theme "Let's drink tea together for the New Year," attracting more and more consumers to fall in love with Chinese tea