With multiple incentive measures in place, KUAISHOU's "Star Connection - AI Short Drama Creation Competition" is off to a hot start

Since the beginning of this year, AIGC has swept the short video industry, bringing an exciting form of entertainment - AI short dramas. In order to accelerate the content transformation of "AIGC+ short dramas", Kuaishou Xingmang Short Drama, in collaboration with Kuaishou's self-developed video generation large model "Ke Ling AI", officially launched the "Xing You Ling Xi - AI Short Drama Creation Competition" on September 1st. It is reported that the competition will use a variety of measures such as traffic rewards, honor rewards, and content contracts to encourage more creative individuals to join AI creation and explore the innovative applications of AIGC in the field of short dramas.

Cash rewards combined with resource support, empowering every AI creative dream

With the continuous evolution of the new generation of AI creative productivity tools, more and more ordinary people are igniting their imagination and creating new possibilities for content. In order to stimulate the AI creative power of a wide range of users, from September 1st, 2024 to October 8th, the "Xing You Ling Xi - AI Short Drama Creation Competition" will be open to all users, collecting excellent AI short drama works that are positive, innovative, visually novel, and stylistically trendy.

It is reported that the competition will significantly lower the threshold for creation, with higher tolerance for content themes, content formats, and eligibility. In terms of themes, using "Ke Ling AI" to generate video materials and creating short drama content that conforms to narrative logic and the spirit of the times is sufficient; in terms of format, whether horizontal or vertical, a clear 720P or higher resolution continuous drama of 1-10 minutes is acceptable; in terms of eligibility, participating successfully by using the hashtags #KuaishouXingmangShortDrama, #XingYouLingXiAIShortDramaCreationCompetition, #KeLingAI to publish works on Kuaishou.

By using computing power instead of manpower to improve creative efficiency and allowing more people to experience the joy of being a director, the "Xing You Ling Xi - AI Short Drama Creation Competition" will further boost the enthusiasm of creators through various incentives such as cash rewards, resource support, and content contracts, increasing the confidence of those who dream of AI creation to join the wave.

Among them, the competition provides "cash incentives + honor rewards + Ke Ling incentives" for award-winning works. According to the rules, the current cash prize pool is as high as 500,000+, and the "Ke Ling" inspiration value is up to 200,000+. A single work can receive a maximum reward of 100,000+. Additionally, outstanding creators have the opportunity to advance exclusive content contracts with Xingmang, enjoying policies such as "investment + profit sharing + cash incentives", exclusive traffic support, and customized promotion services, thereby realizing their "drama star dream".

Hosting an event not only witnesses the development of AI and creators, but also sets a reference sample for the industry. Therefore, Zhang Di, head of the Quick Hand Big Model Team, Chen Yiyi, head of the Quick Hand Entertainment Business, Zhao Hui, director of the Basic Department of the School of Drama and Film at the Communication University of China, and Zheng Daosen, founder of Entertainment Capital Theory, together formed the judging panel for this competition, selecting the best works from various perspectives such as technology, content, academia, and industry.

Quick Hand once again takes a half step ahead of the industry, bringing the wind of AIGC to short dramas

In recent years, the short drama industry has experienced explosive growth, becoming an emerging force in the entertainment market that cannot be ignored. As a platform that has taken the lead and continuously deepened its presence in the short drama track, Quick Hand has long established a short drama ecosystem with dual growth in supply and demand—public data shows that the number of short drama creators on Quick Hand exceeds 100,000; as of July 2024, Quick Hand's daily active users for short dramas reached 300 million, with 146 million heavy users watching more than 10 episodes of short dramas daily, and nearly 80% of short drama users watching short dramas every week.

However, despite the surging demand for short drama content consumption, the production capacity and supply of short dramas appear to be severely insufficient. In Quick Hand's view, AI is a key to liberating the productivity of short drama production, as it can help practitioners easily break through genre restrictions and achieve inspiration landing at a faster pace and lower cost. This means that the combination of "AIGC + short dramas" is expected to bring new solutions to the industry.

Therefore, Quick Hand once again takes a half step ahead of the industry, early on initiating compatibility experiments between short dramas and AIGC—In July of this year, "Shan Hai Qi Jing Zhi Pi Bo Zhan Lang," produced by Quick Hand's Xing Mang Short Drama and supported by Quick Hand's self-developed video generation big model "Ke Ling AI," not only became the first domestic original fantasy micro-short drama with AIGC, but its movie-level image quality and dynamic effects also sparked discussions about "AIGC has begun to revolutionize the short drama industry."

At the same time, Quick Hand's Xing Mang Short Drama, in collaboration with Quick Hand's self-developed video generation big model "Ke Ling AI," officially announced the "Xing Mang Short Drama × Ke Ling Big Model" creator incubation plan at the WAIC 2024 Quick Hand Forum, helping more high-quality AI short drama creators realize their "drama star dreams" and fully tap into more boutique AI short dramas. Now, the two are joining forces again to create the "Xing You Ling Xi-AI Short Drama Creation Competition," aiming to push the AI short drama creation mode to a wider audience and yield more fruitful results for this "high-quality CP" in the online audiovisual field.

Under the new wave of "AIGC + short dramas," Quick Hand's Xing Mang Short Drama will continue to face the future of the industry, promoting the intelligentization of short drama creation. In the process, Quick Hand's Xing Mang Short Drama and industry partners will join forces to continuously explore the innovative applications of AIGC in the online audiovisual field, incubating and supporting more creators who grasp cutting-edge technology and innovative concepts Injecting new vitality and creating new possibilities for the sustainable development of the short video industry