Lynk & Co's first all-electric sedan Z10 is officially released, is Geely continuing to target Xiaomi?
Lynk & Co officially launched its first all-electric sedan, the Z10, marking its entry into the era of pure electric vehicles. The new model is positioned as a mid-to-large-sized electric car, with a larger size and a price range of 196,800 to 288,800 yuan, slightly lower than the Xiaomi SU7. Lynk & Co emphasizes that it does not imitate luxury brands, and the release density has sparked speculation about its competition with Xiaomi
Image Source: On-site shooting
"What would Chinese electric cars look like today without Porsche and Tesla?"
On September 5th, Lynk & Co's first pure electric sedan, the Z10, was officially launched. At the beginning of the press conference, Lin Jie, Senior Vice President of Geely Auto Group and General Manager of Lynk & Co Auto Sales Co., Ltd., raised such a question on the spot. He then emphasized that Lynk & Co does not want to pay tribute to luxury through imitation.
As soon as the words fell, the audience at the scene "instantly understood" and burst into applause and discussion. The implied meaning of this question sparked imagination.
In March, Xiaomi's car was officially launched. Following that, Geely released the Galaxy E8, the new ZEEKR 007, and Lynk & Co's first pure electric sedan, the Z10. This density of releases inevitably led the outside world to interpret that Geely is "encircling" Xiaomi's car in terms of products.
Regardless of whether Geely's true intentions are as speculated by the outside world, to survive in the pure electric sedan market, they must demonstrate real capabilities in pricing, promotion, and product offerings.
The positioning of the Lynk & Co Z10 is a medium to large-sized pure electric sedan, slightly larger in size compared to other similar pure electric sedans on the market. It is reported that the length of the Lynk & Co Z10 is 5028mm, width is 1966mm, height is 1468mm, and wheelbase is 3005mm.
In Geely's brand matrix, Lynk & Co is positioned as a mid- to high-end brand, with main models covering the range of over 100,000 to 300,000 RMB. At the press conference, Lynk & Co announced that the limited-time equity price of the Z10 is 196,800 to 288,800 RMB, slightly lower than the starting price of 215,900 RMB for Xiaomi's SU7.
According to different configurations such as motor quantity, intelligent driving capabilities, and voltage platform, the Lynk & Co Z10 is divided into 5 versions—on the 400V platform, there are the rear-wheel drive Pro, rear-wheel drive Max, and rear-wheel drive intelligent driving Max versions, while on the 800V platform, there are the rear-wheel drive intelligent driving Max and all-wheel drive intelligent driving Ultra versions.
In terms of the vehicle system, the highest-performing chip in the industry currently is the Qualcomm Snapdragon 8295. The Lynk & Co Z10 uses the AMD V2000A processor, which is claimed to be more powerful, as the processor. This is a desktop-level processor on the x86 platform, with CPU computing power having 1.8 times the advantage compared to the 8295.
In the trending field of intelligent driving, the Lynk & Co Z10 adopts the Lotus robot solution, which is currently well-implemented within the Geely Group.
In this solution, the Lynk & Co Z10 is equipped with 1 LiDAR + 1 forward 4D millimeter-wave radar + 4 3D millimeter-wave radars + 12 ultrasonic radars + 12 cameras, and uses 1 Orin-X intelligent driving chip.
According to Lynk & Co's introduction at the event, the high-speed NOA advanced driving navigation assistance will be available nationwide upon launch. The urban NOA advanced driving navigation assistance will be achieved through subsequent OTA upgrades. It is expected that by the end of the year, the Z10 will start supporting end-to-end large model urban NOA internal testing In the past two years, the 200,000-level pure electric vehicle market has seen many competitors, such as BYD Han EV, Xiaomi SU7, Tesla Model 3, as well as Geely's ZEEKR 001 and Galaxy E8 internally. The Lynk & Co Z10 undoubtedly adds another disruptor to the pure electric vehicle market.
In the past, Lynk & Co has mainly focused on the gasoline and hybrid market, with models like the gasoline version Lynk & Co 03 and the plug-in hybrid Lynk & Co 07. This time, by entering the pure electric market with the Z10, the product strength in terms of intelligence, chassis quality, space, and design revealed during the launch event is indeed impressive. Whether it can drive the entire Lynk & Co brand towards electrification remains to be seen based on its sales performance after listing. (This article was first published on the Titanium Media App)
