<p>Starbucks Chairman and CEO Brian Niccol, in his first week in office, released an open letter to all customers, partners, and stakeholders, promising to return to Starbucks' original intention, redefining Starbucks as a community coffee shop, committed to enhancing the store experience, and clearly distinguishing between &#34;takeout&#34; and &#34;dine-in&#34; services. Niccol stated, &#34;We will not let others define who we are.&#34; Referring to the Chinese market, he mentioned the need to understand potential pathways to growth and fully leverage the company's strengths in this dynamic market</p>

SBUX

<p>Starbucks' newly appointed CEO Brian Niccol released an open letter in his first week in office, reaffirming the company's positioning as a community coffee shop, promising to enhance store experiences, and differentiate between takeaway and dine-in services. He emphasized not letting others define Starbucks and mentioned the need to explore the growth potential in the Chinese market, fully leveraging the company's strengths</p>

Starbucks' new CEO issued an open letter in his first week, redefining the positioning of community coffee shops