Understanding the Market | Catering stocks continue to rise, with continuous policy support expected to boost consumer confidence. Catering enterprises prepare for the Golden Week of National Day

Zhitong
2024.09.27 02:18
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The catering sector continued its upward trend, with YUM CHINA up 4.75%, JIUMAOJIU up 3.86%, DPC DASH up 3.77%, and XIABUXIABU up 2.68%. The political bureau meeting proposed measures such as stabilizing employment and nurturing emerging consumption to boost consumer confidence. Policies will continue to be strengthened, including reserve requirement ratio cuts and interest rate cuts, to promote the recovery of the consumer industry's fundamentals. The Mid-Autumn Festival and National Day holidays will be important sales points for catering enterprises, and leading catering companies need to innovate to respond to consumer trends

According to the Wise Finance app, the catering stocks continued their recent upward trend. As of the time of publication, YUM CHINA (09987) rose by 4.75% to HKD 344; JIUMAOJIU (09922) rose by 3.86% to HKD 3.5; DPC DASH (01405) rose by 3.77% to HKD 74.3; XIABUXIABU (00520) rose by 2.68% to HKD 1.15.

On the news front, the Political Bureau held a meeting to analyze and study the economic situation. Huatai Securities pointed out that the measures proposed in the meeting, such as stabilizing employment, nurturing new consumption formats, and promoting the stabilization of the real estate market, are expected to boost consumer confidence through multiple measures, accelerate demand recovery and release. Since September 24, policies have continued to intensify, with a combination of monetary policies such as reserve requirement cuts, interest rate cuts, and reductions in mortgage rates, demonstrating determination and strength in stabilizing development. With the continuous implementation of follow-up consumption promotion policies, it is expected that the fundamental improvement in the consumption industry and the market sentiment boost will bring about a valuation recovery trend.

AXIOM International stated that the catering industry is sensitive to consumer expectations. If expectations improve, performance is expected to rebound significantly. Shanghai Securities previously pointed out that the Mid-Autumn Festival holiday, as a traditional peak sales season, and the upcoming National Day holiday are significant nodes in the annual sales of catering enterprises. It is optimistic about leading catering companies innovating themselves to cope with the important trend of consumer dining becoming more affordable and cost-effective, actively seizing the holiday economy