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2024.10.01 14:53
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Tesla strike in Sweden didn’t impact growth as market share increases

The recent strike against Tesla in Sweden by pro-union individuals did not hinder the company's growth, as evidenced by an increase in market share from 7.8% to 8.5% in 2023. Tesla sold 16,478 vehicles in Sweden, with the Model Y accounting for 80% of sales. Analysts anticipate strong Q3 delivery figures, projecting Tesla could reach 1.8 million deliveries for FY24. The upcoming Robotaxi event is expected to provide significant updates on Tesla's future in autonomous vehicles and AI.

The strike against Tesla in Sweden by pro-union individuals did not seem to impact the company’s growth in the country, as new car sales data showed the automaker saw its market share increase once again.

It is proof that, even if there are tensions between the company and some individuals, people will still purchase what product is best. Tesla has proven time and time again that it is at the helm of the EV sector in several regions, including Sweden.

So far, through three quarters, Tesla has sold 16,478 vehicles in Sweden, a 1 percent increase compared to the first three quarters of 2023.

Tesla overtakes Volvo in Sweden in September: report

This brought the country’s market share from 7.8 percent in 2023 to 8.5 percent.

Among electric vehicles and their manufacturers, EU-EVs reports that Tesla holds 23.3 percent of that particular sector. Volvo follows with 17.2 percent, Volkswagen with 12.2 percent, Kia with 5.9 percent, and Polestar with 5.8 percent.

Best-Selling Models in Sweden

In terms of models, Tesla’s Model Y is still the undoubted choice of Swedish car buyers. Of the 16,478 vehicles Tesla has sold in the country, 13,260 are of the Model Y, equating to 80 percent of the company’s sales.

The Model 3 is the sixth best-selling EV in Sweden, trailing Volvo, Volkswagen, and Polestar models. The Model 3, despite its new “Highland” design and improved technicals, is still dragging behind other vehicles.

However, the Model 3 is the second best-selling sedan, behind the Polestar 2.

Tesla continued to push toward stronger sales figures for the quarter as well, as last night, we reported the company’s employees were still pushing vehicles out the door.

Tesla Sweden team initiates dedicated, creative Q3 delivery push

Tesla is due to report its Q3 delivery figures sometime tomorrow. Many analysts are anticipating a beat in deliveries, and Tesla will be on pace for 1.8 million units for the year if it can come up big this quarter.

Dan Ives of Wedbush wrote:

“Looking to the rest of the year with the anticipated rebound in delivery performance to the rest of the year, we remain confident in Tesla’s ability to hit 1.8 million deliveries for FY24, which we will view as a solid feat given the extensive white-knuckle moments seen throughout the first half of the year. With the upcoming Robotaxi event expected to provide some notable updates on the company around FSD, AI, and the company’s future, the next phase of the Tesla growth story is around autonomous, Robotaxis, and AI playing out for the Tesla ecosystem over the coming year.”

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