<p>2024 年 10 月 2 日星期三下午 12:13</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.cityam.com/wp-content/uploads/2024/10/GettyImages-2175322048-2.jpg/query-dz03NDI?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.cityam.com/wp-content/uploads/2024/10/GettyImages-2175322048-2.jpg/query-dz03NDI"/></p>
<p>阿迪達斯（Adidas）英國分部的銷售額在最新財政年度下降了逾 1 億英鎊。（卡爾·雷辛/蓋蒂圖片社）</p>
<p>儘管其自營零售店銷售增長，但阿迪達斯英國分部在最新財政年度的銷售額下降了逾 1 億英鎊。</p>
<p>總部位於斯托克波特的該部門 2023 年的營業額為 115 億英鎊，低於 2022 年的 123 億英鎊。</p>
<p>在向英國公司註冊局提交的最新財務報表中，阿迪達斯表示，這一下降是由其批發營業額下降了 8800 萬英鎊和在線渠道減少了 3770 萬英鎊造成的。</p>
<p>然而，該品牌通過自營零售店的銷售額在該年增加了 1490 萬英鎊。</p>
<p>新的結果還顯示，阿迪達斯英國的税前利潤從 3740 萬英鎊降至 3080 萬英鎊。</p>
<p>在董事會簽署的一份聲明中，該公司表示：“2024 年開始時，通貨膨脹率高，利率上升，地緣政治緊張局勢加劇。</p>
<p>儘管面臨上述挑戰，由於消費者對阿迪達斯產品的需求仍然很高，主要受到生活方式領域的潮流推動，2024 年的前景是積極的。”</p>
<p>阿迪達斯補充説，預計將從 2024 年歐洲盃和巴黎奧運會中獲益，並將在當前財政年度報告利潤。</p>
<p>該公司還表示：“公司與客户保持良好關係，並繼續與他們發展業務。</p>
<p>“公司繼續在英國推出新產品和營銷活動，同時通過零售和電子商務渠道直接為消費者提供服務。”</p>
<p>阿迪達斯的批發收入從 8.51 億英鎊降至 7.53 億英鎊，而在線銷售額也從 2.936 億英鎊降至 2.558 億英鎊。然而，其零售銷售額從 9.14 萬英鎊增至 10.64 萬英鎊。</p>
<p>在整個集團在當前財政年度第二季度取得超出預期的業績後，英國業績出現，集團提高了全年指導預期。</p>
<p>該集團補充説，預計其營業利潤將達到約 10 億歐元（8.832 億英鎊），此前曾預計將達到約 7 億歐元（5.834 億英鎊）。</p>

阿迪達斯

<p>阿迪達斯英國在最新財政年度報告中銷售額下降超過 1 億英鎊，營業額從 2022 年的 12.3 億英鎊降至 2023 年的 11.5 億英鎊。這一下降歸因於批發營業額下降 8,800 萬英鎊和在線銷售下降 3,770 萬英鎊，儘管零售銷售增加了 1,490 萬英鎊。税前利潤也從 37.4 萬英鎊下降至 30.8 萬英鎊。展望未來，阿迪達斯預計將受益於 2024 年歐洲盃和巴黎奧運會，保持強勁的消費者需求和持續的產品創新</p>

<p>Wednesday 02 October 2024 12:13 pm</p>
<div class="lb-trans"><p>2024 年 10 月 2 日星期三下午 12:13</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.cityam.com/wp-content/uploads/2024/10/GettyImages-2175322048-2.jpg/query-dz03NDI" alt="" original-src="https://www.cityam.com/wp-content/uploads/2024/10/GettyImages-2175322048-2.jpg?w=742"/></p>
<p>Sales at the UK arm of Adidas fell by more than £100m during its latest financial year. (Photo by Carl Recine/Getty Images)</p>
<div class="lb-trans"><p>阿迪達斯（Adidas）英國分部的銷售額在最新財政年度下降了逾 1 億英鎊。（卡爾·雷辛/蓋蒂圖片社）</p>
</div><p>Sales at the UK arm of Adidas suffered a fall of more than £100m during its latest financial year despite growth in its own retail stores.</p>
<div class="lb-trans"><p>儘管其自營零售店銷售增長，但阿迪達斯英國分部在最新財政年度的銷售額下降了逾 1 億英鎊。</p>
</div><p>The division, which is headquartered in Stockport, has posted a turnover of £1.15bn for 2023, down from the £1.23bn it achieved in 2022.</p>
<div class="lb-trans"><p>總部位於斯托克波特的該部門 2023 年的營業額為 115 億英鎊，低於 2022 年的 123 億英鎊。</p>
</div><p>In newly-filed accounts with Companies House, Adidas said the drop was because of a £88m fall in its wholesale turnover and £37.7m in its online channel.</p>
<div class="lb-trans"><p>在向英國公司註冊局提交的最新財務報表中，阿迪達斯表示，這一下降是由其批發營業額下降了 8800 萬英鎊和在線渠道減少了 3770 萬英鎊造成的。</p>
</div><p>However, the brand’s sales through its own retail stores rose in the year by £14.9m.</p>
<div class="lb-trans"><p>然而，該品牌通過自營零售店的銷售額在該年增加了 1490 萬英鎊。</p>
</div><p>The new results also show that Adidas UK’s pre-tax profit was cut from £37.4m to £30.8m in the year.</p>
<div class="lb-trans"><p>新的結果還顯示，阿迪達斯英國的税前利潤從 3740 萬英鎊降至 3080 萬英鎊。</p>
</div><p>In a statement signed off by the board, the business said: “2024 has started with high inflation, interest rate rises and geopolitical tensions.</p>
<div class="lb-trans"><p>在董事會簽署的一份聲明中，該公司表示：“2024 年開始時，通貨膨脹率高，利率上升，地緣政治緊張局勢加劇。</p>
</div><p>“Despite the above challenges, the 2024 outlook is positive with consumer demand still high for Adidas products mainly driven by the terrace trend in lifestyle.”</p>
<div class="lb-trans"><p>儘管面臨上述挑戰，由於消費者對阿迪達斯產品的需求仍然很高，主要受到生活方式領域的潮流推動，2024 年的前景是積極的。”</p>
</div><p>Adidas added that it expected to report a benefit from Euro 2024 and the Olympic Games in Paris for its current financial year.</p>
<div class="lb-trans"><p>阿迪達斯補充説，預計將從 2024 年歐洲盃和巴黎奧運會中獲益，並將在當前財政年度報告利潤。</p>
</div><p>The business also said: “The company maintains good relationships with its customers and continues to develop its business with them.</p>
<div class="lb-trans"><p>該公司還表示：“公司與客户保持良好關係，並繼續與他們發展業務。</p>
</div><p>“The company continues to place new product and marketing initiatives into the UK, whilst serving the consumer directly through its retail and e-commerce channels.”</p>
<div class="lb-trans"><p>“公司繼續在英國推出新產品和營銷活動，同時通過零售和電子商務渠道直接為消費者提供服務。”</p>
</div><p>Adidas’ wholesale revenue fell from £851m to £753m in the year while its online sales also reduced from £293.6m to £255.8m. However, its retail sales rose from £91.4m to £106.4m.</p>
<div class="lb-trans"><p>阿迪達斯的批發收入從 8.51 億英鎊降至 7.53 億英鎊，而在線銷售額也從 2.936 億英鎊降至 2.558 億英鎊。然而，其零售銷售額從 9.14 萬英鎊增至 10.64 萬英鎊。</p>
</div><p>The UK results come after the wider group increased its full-year guidance following better-than-expected results during the second quarter of its current financial year.</p>
<div class="lb-trans"><p>在整個集團在當前財政年度第二季度取得超出預期的業績後，英國業績出現，集團提高了全年指導預期。</p>
</div><p>The group added that it also expects its operating profit to reach a level of around €1bn (£883.2m) having previously been forecast to total in the region of €700m (£583.4m).</p>
<div class="lb-trans"><p>該集團補充説，預計其營業利潤將達到約 10 億歐元（8.832 億英鎊），此前曾預計將達到約 7 億歐元（5.834 億英鎊）。</p>
</div>

Adidas looks to Euro 2024 and Olympic success as UK sales suffer £100m drop