<p>According to reports, Apple may abandon its annual product upgrade strategy. Renowned journalist Mark Gurman wrote that although Apple's current process has many benefits, this release strategy is starting to show flaws. &#34;It seems that Apple must adopt a more flexible approach, only releasing products when they are ready, and not releasing them if they are not ready.&#34;</p>

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<p>Apple Inc. is gradually abandoning its annual product upgrade strategy, believing that this approach is beginning to show flaws. With the expansion of its product line, it has become impractical to update all products annually, especially for products like the Apple Watch Ultra and iPhone SE that do not require frequent updates. Apple is choosing to release products when they are ready, rather than following a fixed schedule. Renowned journalist Mark Gurman pointed out that although this strategy has helped motivate employees and manage market expectations in the past, a more flexible release approach is now needed</p>

Apple may abandon its strategy of updating products annually