Gold price surges but gold shop revenue does not increase, Lao Feng Xiang and Chow Tai Fook close more than 180 stores in the first half of the year

The price of gold has been soaring all the way, which is clearly visible to all. Especially since the beginning of this year, taking the example of gold brands like Chow Tai Fook and Chow Sang Sang, the price of gold per gram was just over 600 yuan at the beginning of the year, and now it has surpassed the 800 yuan mark. The prices of brands like Chow Tai Fook, Lukfook Jewellery, and Chow Sang Sang are all over 800 yuan per gram. Originally, it was thought that with the rise in gold prices, jewelry stores would be able to make a lot of money, but the actual situation is not so. In the past half year, well-known jewelry brands like Chow Tai Fook and Lukfook have been closing stores one after another