The more expensive Xiaomi 15, the mass-produced SU7 Ultra, highlights of Xiaomi's tonight's launch event revealed in advance!

Wallstreetcn
2024.10.29 07:26
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In addition to the highly anticipated Xiaomi 15 series and the Xiaomi SU7 Ultra mass-produced version, there are a total of 16 new products including the Xiaomi Pad 7 series, Xiaomi Watch S4, etc. Lei Jun stated that the Xiaomi 15 "indeed needs a price increase", with analysts predicting a final price range of 5299-5599

Tonight, Xiaomi's ecosystem adds another heavyweight member! At 19:00 in the evening, Xiaomi will hold a Xiaomi 15 series and Xiaomi Surge OS 2 new product launch event.

In addition to the highly anticipated Xiaomi 15 series and the Xiaomi SU7 Ultra mass-produced version, this launch event will also include the Xiaomi Pad 7 series, Xiaomi Watch S4, Xiaomi Mi Band 9 Pro, Xiaomi Surge OS 2, as well as a new lineup of high-end Pro series home appliances, smart door locks, Wi-Fi 7 routers, and more. A total of 16 new products will be unveiled.

On October 27th, Lei Jun stated on Weibo: "This is a concentrated display of Xiaomi's 'people, cars, and home full ecosystem' strategy. The event is expected to last about 3 hours, so please prepare in advance."

With 16 new products, how will Xiaomi define future technology? Read ahead to get a sneak peek of tonight's launch event!

The "more expensive" Xiaomi 15 series is coming in strong! Surging performance, upgraded imaging

Undoubtedly, the most anticipated product of this launch event is the Xiaomi 15 series, which is expected to release the Xiaomi 15 and Xiaomi 15 Pro models, both running on Xiaomi Surge OS 2. The Xiaomi 15 Pro will also offer a special edition that supports satellite communication.

Analysts predict that in terms of hardware, these models will be the first globally to be equipped with the Snapdragon 8 Gen 1 mobile platform, based on TSMC's second-generation N3E 3nm process, with a CPU containing two "super cores" with a maximum frequency of 4.32GHz and six "performance cores" with a frequency of 3.53GHz, along with an Adreno 830 GPU.

In terms of the camera, the Xiaomi 15 will feature a Leica triple camera setup, while the Xiaomi 15 Pro will have a Sony 50-megapixel periscope lens supporting 5x optical zoom.

Regarding the most concerning "price increase" rumors, Lei Jun responded: "Last year I told everyone that the Xiaomi 14 would definitely be the last one priced at 3999 yuan. With the upgrade to the 3nm process this year, and significant increases in the cost of RAM and ROM in the supply chain, as well as substantial investment in R&D, Xiaomi 15 does indeed need a price increase."

For comparison, the previous generation Xiaomi 14 Pro started at 4999 yuan. Analysts predict that the final price of the Xiaomi 15 Pro may fall between 5299-5599 yuan.

Lei Jun also confirmed that the Xiaomi 15 will start with 12GB of RAM, stating that the Xiaomi 15 will see a 23% improvement in battery life, while the Xiaomi 15 Pro will see a 38% improvement.

SU7 Ultra Mass-Produced Version: Speed and Passion Breaking Records

Tonight, the most anticipated supercar in the automotive industry, the Xiaomi SU7 Ultra mass-produced version, is about to unveil its mysteryAnalysis believes that as a supercar that combines ultimate performance and intelligent technology, the production version of SU7 Ultra will continue the prototype's chassis structure, three-motor layout, and high-performance battery pack, and will be equipped with two V8s motors and one V6s motor, with a maximum power of up to 1548 horsepower.

Thanks to its advanced power system and lightweight body design, the SU7 Ultra production version accelerates from 0 to 100 km/h in just 1.97 seconds, with a top speed easily exceeding 350 km/h, making it the most powerful acceleration machine on the ground.

In addition, according to the Xiaomi Car official website, to provide an ultimate driving experience, the Xiaomi SU7 Ultra production version is equipped with a track-level chassis system. The carbon-ceramic brake discs have a diameter of up to 430mm, with a maximum working temperature exceeding 1300 degrees; and equipped with toothed shock absorbers, it performs excellently in acceleration, braking, and cornering.

The Xiaomi SU7 Ultra production version is equipped with the second-generation Kirin battery from CATL, which not only meets the high-power requirements of the three-motor system but also supports a charging rate of up to 5.2C, charging from 10% to 80% in just 12 minutes.

The Xiaomi Car official stated that the Xiaomi SU7 Ultra is fully road-legal, suitable for urban commuting and can also be directly taken to the track in factory condition.

On the 29th, Lei Jun announced on Weibo and Xiaohongshu: In the debut of the Xiaomi SU7 Ultra prototype car at the Nürburgring Nordschleife (Nürburgring), it achieved an astonishing official lap time of 6 minutes 46.874 seconds, becoming the fastest four-door car in the world. The Nürburgring track is widely recognized as the most challenging track in the world, testing the overall strength of the vehicle and is often referred to as the holy land of racing.

With such powerful performance, one cannot help but be curious about its price. Goldman Sachs previously predicted that the Xiaomi SU7 Ultra is expected to sell 4,000 units next year, with an average selling price of about 800,000 RMB per unit, which is estimated to account for around 5% of Xiaomi's total brand revenue.

In the 800,000 RMB price range, the Xiaomi SU7 Ultra will directly compete with traditional fuel sports cars from luxury brands such as Porsche. It is worth mentioning that the Porsche 718, as one of the best-selling sports cars in China, sold only about 4,600 units domestically last year.

Full Coverage of Tablets, Wearables, and Home Appliances, Xiaomi's Ecosystem Fully Upgraded

The all-new Xiaomi Pad 7 and Xiaomi Pad 7 Pro will also debut at this event, equipped with a 3.2K resolution LCD screen. Analysis predicts they will be powered by the Snapdragon 8 Gen 3 and Snapdragon 8 Gen 2 mobile platforms, with a built-in ultra-large battery of nearly 10,000mAh, supporting keyboards and stylus pens.

Xiaomi's wearable business will introduce two new products at once: the Xiaomi Mi Band 9 Pro and the Xiaomi Watch S4.

These two products will feature designs with square and circular dials, offering at least five color options.

In addition, a large number of new products such as Xiaomi MIUI 2, Xiao Ai Classmate, new Xiaomi TVs, new Xiaomi refrigerators, new Xiaomi air conditioners, and new Xiaomi washing machines will also debut at this event, with a total of 16 new products