Ming-Chi Kuo: Apple is entering the smart home IP camera market for the first time, expected to start mass production in 2026, with Goertek as its exclusive supplier
Analyst Ming-Chi Kuo stated that Apple will enter the smart home IP camera market for the first time in 2026, with a target annual shipment of 10 million units, and Goertek will be the exclusive supplier. The global shipment of smart home IP cameras is approximately 30 to 40 million units, and Apple's move demonstrates its growth potential in the home market. In addition, health management features will become a selling point for the new AirPods, with expected shipment growth resuming in 2024
According to the Zhitong Finance APP, on November 12, Tianfeng International analyst Guo Mingqi published that Apple (AAPL.US) will enter the smart home IP camera market for the first time, with mass production expected in 2026 and a target annual shipment volume of 10 million units. Goertek (002241.SZ) has obtained the NPI for this product and will be the exclusive assembly manufacturer. This new product is expected to integrate wirelessly with other Apple hardware products. Currently, global shipments of smart home IP cameras are around 30 to 40 million units, and Apple's long-term shipment target for this product is to reach 10 million units annually.
Apple's move also represents the company's ongoing exploration of growth opportunities in the home market. Guo Mingqi believes that the user experience of this product will significantly benefit from Apple's strong ecosystem and will be highly integrated with Apple Intelligence and Siri.
In addition, Guo Mingqi pointed out that health management features will become a new selling point for AirPods, with shipments expected to resume growth in 2024. Goertek will obtain the NPI for the new AirPods in 2026. Goertek's acquisition of the NPI for two new Apple products in 2026 indicates that the partnership with Apple has returned to normal; Apple's business is expected to restart growth momentum in 2025