TechInsights: The latest released Mac Mini is Apple's first carbon-neutral Mac product

According to the Zhitong Finance APP, TechInsights has reported that the newly released Mac Mini is Apple's (AAPL.US) first carbon-neutral Mac product. Previously, Apple had implemented a carbon-neutral strategy for its Apple Watch products, which involved optimizing manufacturing processes using low-carbon electricity and offsetting remaining emissions through carbon credits. Apple's report indicates that the carbon credits required for the Mac Mini have significantly increased compared to the Apple Watch products. Apple expects the shipment volume of the Mac Mini Pro series to decrease significantly, allowing it to implement this strategy.

According to TechInsights' market data, from the third quarter of 2023 to the second quarter of 2024, the total shipment volume of the Apple Watch Series 9 is expected to be 10.03 million. Although not all of these products are carbon-neutral models, even if they were, only 81,243 metric tons (0.081 MtCO2) of carbon credits would be needed for offsetting.

The watch and Mac Mini are not the only products from Apple that require carbon offsets. Since 2020, Apple's corporate operations have achieved carbon neutrality. One major challenge Apple faces in achieving its goal of carbon neutrality across its entire value chain by 2030 is scaling up the number of high-quality carbon credits. Apple claims that its initial investment will remove 1 MtCO2 annually by 2025.

Earlier this year, Apple released a white paper titled "Apple’s Carbon Removal Strategy," detailing its plans to expand its carbon offset strategy by 2030 to achieve its net-zero emissions target, increasing from a carbon offset of 0.3 MtCO2 in 2022 to 9.6 MtCO2 by 2030