Microsoft's gaming division seeks new acquisitions, targeting the Asian market and the mobile gaming sector

According to Zhitong Finance APP, after a challenging year, Phil Spencer, the head of video games at Microsoft (MSFT.US), recently elaborated on Microsoft's future plans in the gaming sector during an interview. Spencer stated that Microsoft is still considering more acquisitions and is committed to competing and collaborating in the handheld gaming device and mobile store markets while increasing "regional diversity" in areas such as Asia. He mentioned that acquiring another mobile company would add new content to the games acquired from Activision Blizzard for USD 69 billion last year.

Currently, Microsoft is actively seeking suitable teams, technologies, and capabilities to expand its footprint in the gaming market. Although there are no imminent large-scale acquisition plans, Spencer emphasized that Microsoft will remain highly vigilant and ready to seize market opportunities.

Regarding regional expansion, Spencer specifically highlighted the importance of the Chinese market. He stated that Microsoft hopes to diversify its game development teams by strengthening cooperation with China. To this end, Microsoft has partnered with Tencent Holdings Limited to jointly launch a new mobile version of "Age of Empires." Spencer believes this is a great opportunity to learn from Chinese creative teams with unique capabilities and achieve global development.

In addition to regional expansion, Spencer also revealed Microsoft's interest in handheld gaming devices. He stated that Microsoft is developing related prototypes and plans to launch its own handheld gaming device in the coming years. At the same time, Spencer urged the team to observe the market and formulate a development vision based on what they learn.

In terms of mobile stores, Spencer mentioned that due to Microsoft's more in-depth market research, the mobile game online store originally planned for launch in July has been postponed. He revealed that Microsoft is still in talks with mobile developers to formulate a more comprehensive plan. Spencer emphasized that the online store needs to provide a unique experience for players and attract content creators. Meanwhile, Microsoft is also preparing for a more open world for Xbox on Apple and Google mobile devices.

It is worth mentioning that Spencer is confident about the current state and future of the Xbox business. He pointed out that the Xbox business is performing well, with continued growth in cloud gaming, PC gaming, and console usage. He believes this indicates a healthier future for Xbox hardware and the games developed by Microsoft.

When discussing competition with Sony and Nintendo, Spencer expressed satisfaction with the results of releasing Xbox games on PlayStation and Switch, and plans to do more of the same in the future. He emphasized that Microsoft does not exclude any game but rather hopes to provide players with more choices.

Despite layoffs and the closure of game design studios following the acquisition of Activision Blizzard over the past year, Spencer is optimistic about the prospects for 2025. He believes that as the market continues to change and develop, Microsoft needs to be creative and adapt to new business models, new devices, and new acquisition methods to attract new players. He specifically mentioned that Microsoft will not rely on high-priced consoles to expand the market but will explore more diversified development paths Overall, Microsoft's future plans in the gaming sector encompass various aspects, including regional expansion, handheld gaming devices, mobile stores, and competition and collaboration with other platforms. Spencer stated that Microsoft will continue to maintain innovation and flexibility to respond to the ever-changing market and challenges