Temu is considering launching a platform model to further relax requirements for merchants

USHK News
2024.11.18 10:35

On November 18th, Jinshi Data reported that after Temu launched its semi-managed model in March this year, it shifted most of its focus to this. A Temu representative stated that the internal expectation for this business is "only success, no failure; it must be done and it can be done." Expanding merchant supply has been the most important task for Temu's semi-managed model over the past six months, focusing on two types of merchants—those represented by Chinese sellers on Amazon, who are familiar with overseas consumer demands and have logistics and supply chain foundations locally; the second type is domestic industrial belt merchants, who have performed outstandingly in Temu's fully managed business over the past two years and are expected by Temu to establish local warehouses in the European and American markets