AI Agent welcomes another giant! Google makes a significant push into AI Agent, leading to a commercial explosion!

Last week, after Microsoft launched more than 10 commercial AI Agents at the "Microsoft Ignite 2024" conference, tech giant Google also announced its full commitment to promoting commercial AI Agents, releasing a series of incentive activities and products.

Google Cloud will provide a one-stop commercial ecosystem from the development, deployment to application of AI Agents.

In addition, Google has specifically launched one of the few global commercial AI Agent markets, somewhat similar to Apple's Store, but targeted at enterprise users. Developers can also earn commissions through user purchases.

Google's Full Promotion of AI Agents

To help partners and developers succeed in commercial AI Agents, Google Cloud has launched a series of incentive programs. This includes providing joint sales opportunities specifically for AI Agent solutions, expanding market coverage, and increasing sales opportunities.

Google Cloud enhances the visibility of partners' AI Agents through various market resources, such as advertising and events, and showcases partners' star products through blogs and dedicated events, increasing the exposure of AI Agents and helping partners stand out in the competitive AI Agent ecosystem.

The AI Agent market (Space) is a significant product in Google's promotion plan, and although it has just launched a few days ago, there are only 19 available products, which are still being updated. However, it is of milestone significance for the commercial development of AI Agents.

Users can quickly find the desired AI Agents in the AI Agent market, greatly simplifying the selection and deployment process for customers. Additionally, it offers a free trial opportunity, with new customers receiving a $300 free credit to experience the selected products.

The "AIGC Open Community" experienced the AI Agent market, and currently, these AI Agents are not the simple one-click article writing, news searching, or data retrieval agents available on the market; their application scenarios are very in-depth.

For example, Bud in the market focuses on providing personalized financial services, assessing customer credit risk through real-time financial data, which not only accelerates the processing speed of loan applications but also reduces the risk of customer defaults and expands the scope of the credit market Bud provides connection services, especially in the UK market. Through open banking aggregation services, Bud can retrieve account information, balances, transactions, etc., and provide up to 12 months of historical data, refreshing multiple times a day. The account verification service ensures the accuracy of customer account information, reducing a significant amount of manual checking processes.

In terms of payments, Bud offers a fast and cost-effective payment solution that reduces users' fraud risks and friction in the payment process. Users can make one-time payments, set up recurring payment instructions, or arrange payments through Bud, with costs significantly lower than traditional card payment solutions.

Additionally, Bud can categorize transactions, marking different category levels to help users better understand their product holdings, income, and expenses. The merchant identification service can extract key information from transaction descriptions, including merchants and other entities, helping users gain a clearer understanding of their spending, manage loyalty programs, or resolve transaction disputes.

Market address: https://console.cloud.google.com/marketplace/browse?filter=category:ai-agent&inv=1&invt=AbiVtA

Large Enterprises are Using AI Agents

The technical features of AI Agents, such as ease of use, automation, flexible scalability, and easy maintenance, are outstanding in terms of cost reduction and efficiency improvement. Google specifically showcased some real cases of globally renowned large enterprises using AI Agents.

The world's largest publicly listed consulting firm—Accenture: Accenture is helping a retailer develop a virtual assistant through AI Agents to provide self-service, improving customer support and enhancing the overall customer experience.

The globally renowned management consulting firm—Bain: Bain is assisting the wealth management department of Sweden's Skandinaviska Enskilda Banken (SEB) to enhance dialogue with end customers through AI Agents, capable of providing suggested responses and generating call summaries, thereby helping to improve efficiency by 15%.

Boston Consulting Group: Provided a sales optimization AI Agent to help insurance advisors improve work efficiency and influence.

The globally renowned consulting firm—Gartner: Assisting legal teams in drafting contracts, assigning risk scores, and providing suggestions to optimize operational impact.

One of the Big Four accounting firms—Deloitte: Offered an AI Agent named "Care Finder," which helps users with care needs quickly find network providers, significantly reducing average call times

One of the Big Four accounting firms, PwC: PwC utilizes AI Agents to help oncology clinics streamline administrative tasks, enabling doctors to interact more effectively with patients.

TCS: Helps build role-based AI Agents, leveraging enterprise knowledge to accelerate software development.

Wipro: Developed and adjusted contracts for national healthcare through AI Agents, simplifying complex and time-consuming tasks while improving accuracy.

Famous data analytics platform Quantum Metric: Uses its Felix AI Agent to help customer service representatives quickly summarize and identify key points in consumer interactions, providing reporting metrics to help businesses improve query resolution capabilities.

Enterprise customer platform Sprinklr: Developed multiple AI Agents to assist businesses in improving decision-making, resolving service queries, and end-to-end handling of complex tasks.

Well-known data analytics platform Teradata: Helps customers analyze, classify, and summarize customer queries or complaints using multimodal AI Agents that process text and voice data, identifying key trends and actionable insights to enhance customer loyalty.

Google has shared numerous practical applications of AI Agents, and users have given very high ratings.

Scott Alfieri, Global Head of Accenture's Google Business Group, stated that leaders prioritizing investment in AI Agents will be at the forefront of the industry, driving business growth through generative AI. For example, Accenture's marketing team is using autonomous AI Agents to streamline the creation and execution of marketing campaigns, reducing manual processes by 25% - 35%, saving 6% in costs, and accelerating time to market by 25% - 55%.

Currently, giants like Microsoft, Google, Baidu, SAP, and Salesforce are actively promoting, along with OpenAI's upcoming new AI Agent product "Operator," making 2025 the year of commercial explosion for AI Agents.

Source: [AIGC Open Community](https://mp.weixin.qq.com/s?__biz=Mzg3Mzg5MjY3Nw==&mid=2247514519&idx=1&sn=1154284abfaed44869f5ebceb4fdf784&chksm=cf4293f4178355d1f0a95a73429029e5302c19582655a0571ed4a6f6c89c26217755f0e0bb38&mpshare=1&scene=23&srcid=1125FF31mXwg20oh1DI3Brl4&sharer_shareinfo=096b201d1bdd016a6093cebc0c9976aa&sharer_shareinfo_first= 096b201d1bdd016a6093cebc0c9976aa#rd), Original title: "A New Giant Joins the AI Agent Arena! Google Makes a Major Push into AI Agents, Commercial Explosion!"