Sensor Tower: "Honor of Kings" crowned the global mobile game revenue champion in October, with a month-on-month revenue growth of 10%

Zhitong
2024.11.27 05:52
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According to data from Sensor Tower, Tencent's "Honor of Kings" became the global mobile game revenue champion in October 2024, with a month-on-month revenue growth of 10%. This growth was mainly driven by the Chinese app store, benefiting from the game's 9th anniversary celebration activities and the launch of new skins. Following closely is "Royal Match," which rose to second place in the global revenue rankings. Overall, the global mobile game market performed strongly in October, with multiple games attracting players through holiday events, driving an increase in in-app purchase revenue

According to data from Sensor Tower's "App Performance Insights," Tencent (00700) has claimed the title of global mobile game revenue champion for October 2024 with "Honor of Kings," achieving a month-on-month revenue growth of 10%, primarily driven by the Chinese app store. This revenue increase is largely attributed to the game's 9th anniversary celebration, during which the highly anticipated limited edition hero skin "Mingyehao" was launched. This unique skin, inspired by the historical significance of plants and modern Chinese aesthetics, resonated with players and boosted engagement and in-game spending during the event.

In the global mobile game revenue and growth rankings for October 2024, "Honor of Kings" firmly holds the top position, followed closely by "Royal Match." The top five revenue-generating games also include "Last War: Survival," "MONOPOLY GO!" and "Whiteout Survival."

The popular match-3 game "Royal Match" has climbed to second place in the global revenue rankings, rising one position from the previous period. In October 2024, the game attracted players through Halloween-themed events such as "Haunted Path," "Halloween Market," and "Ghost Rising," introducing new levels, areas, and exclusive rewards. These events drove in-app purchase (IAP) revenue to $177 million, a 3% increase from the previous month, with nearly half of the revenue coming from the United States.

"Last War: Survival," Scopely's "MONOPOLY GO!" and "Whiteout Survival" ranked third, fourth, and fifth, respectively.

In the global mobile game market for October 2024, user spending through the App Store and Google Play platforms reached $6.55 billion, a decrease of 0.7% from the previous month. The United States remains the highest revenue market for mobile games globally, with approximately $2 billion in revenue, accounting for 31%. The Chinese iOS market ranks second with an 18% revenue share, followed by Japan with a 13.8% share.

In the revenue growth rankings for October, three new games are noteworthy: "Tree of Savior: Neverland," "Age of Empires Mobile," and "Pokémon TCG Pocket," which ranked second, eighth, and tenth, respectively. These games all emphasize nostalgia, transforming classic gameplay into mobile formats, making them appealing to both new and veteran players. Each of these games combines iconic elements from their original IPs—such as the strategic depth of "Age of Empires," the collection dynamics of "Pokémon TCG," and the immersive fantasy of "Tree of Savior"—with modern mobile game mechanics, winning the hearts of players worldwide The massively multiplayer online role-playing game (MMORPG) "Tree of Savior: Neverland," published by Qookka Games under Alibaba (09988), ranks second in global revenue growth. The game was globally launched in October 2024 and has achieved approximately 2.6 million downloads, with major markets including South Korea, Vietnam, Japan, Thailand, and Taiwan, China. It has also performed well in terms of profitability, generating over $23 million in revenue, primarily from Japan, Taiwan, China, and South Korea. The game features a unique 2.5D isometric perspective and an immersive MMORPG setting, with its familiar anime RPG art style and exquisite design elements attracting moderate players, providing an engaging experience that has propelled its rapid rise in the global rankings.

"Age of Empires Mobile," published by Tencent Level Infinite, successfully combines classic 4X strategy elements with optimized innovations for mobile devices, garnering attention from nostalgic fans and new players alike. The game's revenue for the month reached $10.7 million, primarily from the United States, South Korea, and Japan.

"Pokémon TCG Pocket," developed by The Pokémon Company, ranks tenth in the global revenue growth chart. Since its global launch in late October 2024, the game has accumulated nearly 8.8 million downloads, with its largest markets being the United States, Brazil, and Indonesia. Currently, a strong profitability strategy has enabled it to generate over $42 million in revenue, with major revenue sources from Japan, the United States, and France. By effectively mobile-optimizing the traditional Pokémon trading card game, the game retains its core mechanics while enhancing the mobile experience, attracting both long-time fans of trading card games (TCG) and new mobile players.

Top 10 Global Mobile Game Downloads in October 2024

In the global mobile game download and growth rankings for October 2024, "Mini Games: Calm & Relax" takes the top spot. Garena's "Free Fire" follows closely in second place, while "My Supermarket Simulator 3D," "Happy Elimination - Classic Casual Puzzle Game Block Blast!" and "Roblox - 3D Sandbox" also make it into the top five for downloads.

According to Sensor Tower's App Performance Insights data, "Mini Games: Calm & Relax" is the highest downloaded mobile game globally in October 2024, with total downloads nearing 26 million. The Indian market leads with a 13.7% share of total downloads, followed by Indonesia (13.4%) and Brazil (6.8%) The popular battle royale game "Free Fire" continues to hold the second position with a download growth of 22.8 million, reaching an impressive total of 1.76 billion downloads. The "Booyah My Way" event launched on October 25, 2024, introduces new flying vehicle Skyblaster, as well as exclusive rewards such as grenade and katana skins, Booyah hairstyles, and themed Gloo Walls, aimed at maintaining strong player engagement.

The other top five games by downloads are "My Supermarket Simulator 3D," "Happy Elimination - Classic Casual Puzzle Game Block Blast!" and "Roblox - 3D Sandbox."

"My Supermarket Simulator 3D" maintains its previous ranking, still in third place. Since July 2024, the game has achieved 59 million downloads. It is popular in emerging markets such as Indonesia, Brazil, and Russia due to its easy-to-learn gameplay, low hardware requirements, and engaging supermarket management theme.

In October 2024, global mobile game downloads on the App Store and Google Play platforms exceeded 3.9 billion, a 4.8% increase from the previous month. India ranks first in the market with 1.29 billion downloads, accounting for 17% of global downloads. The United States follows closely with a 7.9% share, while Brazil holds 7.5%, ranking third.

In October, a new mobile game - XGame Global's "Tik Tap Challenge," along with three rapidly rising games "Bus Out," "Indus Battle Royale Mobile," and "Age of Empires Mobile," all made it into the top ten for download growth.

The arcade game newcomer "Tik Tap Challenge" ranks third in global download growth, currently sitting at 17th place in absolute downloads. Released by XGame Global, the game had approximately 9 million downloads in October, with its main markets being India, Indonesia, and Brazil.

"Age of Empires Mobile" successfully ported the classic computer game experience to mobile devices, making complex strategy elements more accessible through simplified controls and shorter session times. In October, the game achieved 3.8 million downloads and generated $10.7 million in in-app purchase revenue