McDonald's China announces the launch of the 2025 Value Year

Zhitong
2024.12.29 07:43

On the afternoon of December 29th, at the 2025 McDonald's Fan Conference, McDonald's China CEO Zhang Jiayin officially announced the launch of the 2025 Value Year, proposing a new brand value proposition: "Simple and delicious, surprise freedom, 365 days of 'Mc' value." McDonald's China's Chief Growth Officer He Yabin stated that in 2025, McDonald's China will gather four major value projects, with the Big Mac Value Set officially available year-round and updated quarterly, the "Customize 1+1" option will continue to be available and updated quarterly, the McMember Rewards Program will introduce "Monday McSavings" and "Saturday McJoy" activities, and the McGold Card will launch the new benefit "My 40% Freedom Combo."

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