Hong Kong Stock Concept Tracking | Multiple Movies Released During Spring Festival Institutions Short-term Focus on the Performance of the 2025 Spring Festival Slot (Including Concept Stocks)

Zhitong
2025.01.09 01:33
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Several films in the 2025 Spring Festival slot, such as "Detective Chinatown 1900," "Operation Dragon," and "Boonie Bears: Back to Earth," have attracted institutional attention. If box office performance exceeds expectations, it may drive performance recovery and valuation rebound in the film and television sector. Zhongyuan Securities pointed out that the Spring Festival slot is an important box office release period, and Guotai Junan expects it to reach a historical high, with multiple films potentially exceeding 3 billion yuan in box office. Related Hong Kong stocks include MAOYAN ENT and ALI PICTURES

In the films scheduled for the 2025 Spring Festival, the series movies "Detective Chinatown 3," "Operation Red Sea," and "Boonie Bears: Blast Into the Future" have all been released multiple times during the Spring Festival.

"Detective Chinatown 2" and "Detective Chinatown 3" were released during the Spring Festival in 2018 and 2021, respectively, with box office earnings of 3.397 billion yuan and 4.523 billion yuan. "Detective Chinatown 3" even broke 1 billion yuan on its opening day.

"Operation Red Sea," which was released during the 2018 Spring Festival, is part of Bona Film Group's "Operation" series, with the latter achieving a box office of 3.652 billion yuan. The "Boonie Bears" series, a regular in Spring Festival animated films, saw its previous installment released in 2024 surpass 2 billion yuan at the box office for the first time.

Zhongyuan Securities' research report points out that attention should be paid to the performance of the 2025 Spring Festival. Considering that the Spring Festival is one of the most important periods of the year, it can release a large amount of box office energy in a short time, thus attracting many quality domestic films to be scheduled during this period. The overall quality of films during this period is also at a relatively high level throughout the year. Additionally, viewing subsidies in multiple regions can cover the Spring Festival, further stimulating audience attendance in theaters and unleashing the potential for movie consumption. If the box office during the Spring Festival exceeds expectations, it is likely to drive the performance recovery and valuation rebound of the film and television sector.

Guotai Junan released a research report stating that the lineup of films scheduled for the 2025 Spring Festival is strong, mainly consisting of sequels with high reputation and box office, which are expected to set a new historical box office record. Past Spring Festivals have proven capable of accommodating two films with box office earnings exceeding 4 billion yuan, but due to the past competitive landscape not being as concentrated as in 2025, it may ultimately result in 3-4 films exceeding 3 billion yuan at the box office, and all six scheduled films have the potential to challenge box office earnings of over 2 billion yuan.

Hong Kong stocks related to the film industry:

MAOYAN ENT (01896), ALI PICTURES (01060), IMAX China (01970), Starry Pictures (06698), China Ruyi (00136), Lingmeng Film (09857), Reading Group (00772), Huanshi Media (01003), etc

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